Not Sure How to Collaborate on Social Media? Here’s some advice! | Jasmine Star

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Not Sure How to Collaborate on Social Media? Here’s some advice!

March 29, 2018 - Business, Business Tips

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I’m about to take you on the first behind-the-scenes Social Media Strategy Session. Interior designer Lindye Galloway, her team member, Erin, and I talk about how she landed her first paid opportunity through social media.

Want to be a fly on the wall? Watch >>this video<<

Lindye started her interior design firm about three years ago straight up hustling out of
Starbucks. Not slinging almond milk lattes! She worked on her laptop eight hours a day at
Starbucks. Now, she has her own studio space and a team of six people.

(Reminder: Hard work pays off, people. KEEP MOVING FORWARD!)

Lindye was asked on social media to collaborate with another business to help grow their
following. It was her first collab opportunity and she went for it. It’s interesting to note that her
team got paid. (That’s not always the case.)

Being paid, for sure, is a WIN. A bigger win for Lindye’s brand was the content she was able to
create on the back end. Things like promotional video, Instagram Stories, Facebook LIVES, blog,
and email marketing content.

Some people do collabs for free, because of the exposure. You never know whom you’re going
to meet by helping someone out. One gig usually leads to the next great opportunity!

If you’re in this situation, you have to ask yourself, “How else can we leverage this exposure to build our brand message?”

  • If you can negotiate payment to collaborate, here’s a few ideas to gain traction:
    • hire a videographer to show up at the event to create social media content for your company.
    • hire a photographer. Even if it’s 30 minutes, your brand personality that’s captured is more valuable than the paycheck.
    • Create a 45-second to one minute video all about the owner’s lifestyle, mission, or message.
    • The photos and video become a promo piece for future collaborations. WIN WIN.

 

There are too many interior designers out there who do the same work as Lindye. Through
social media, she found a niche of people who are interested in her work. More importantly,
they’re keen to know the person behind the design.

After your first collaboration, you can renegotiate terms as you move forward. If you admire a
brand, think of ways you can help them first. Reach out and see what’s possible. If you never
ask, you’ll never know.

I can’t wait to share more from this consulting session soon!

Shine On,
j*

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...