Do you have a love/hate relationship with the social media algorithm?
Social media platforms are always changing their algorithms in order to prevent the system from being rigged or predictable.
This is actually good for creators. It forces us to be on our toes and add valuable content.
However, you may have noticed that your organic reach doesn’t get you as far as it once did.
*Oh, Dreamer, you are not alone.*
>>As more and more people join the platform daily, it will continue to be more difficult to get your content seen.<<
We have already seen this play out on Facebook.
There was a time when Facebook was doling out 8-10% organic reach. Yet, as more people got on the platform, the organic reach dropped. Now, if you want to guarantee people will see your posts, you have to pay for it.
I believe Instagram and other platforms are headed in the same direction. The truth is, your organic reach will never be better than it is right now.
That is just the state of the industry.
>>It is going to get even more difficult to get your content seen, but that should not dissuade you. Why? Because it’s still an opportunity to market your business for free.<<
Have you been in business long enough to remember when the only way people could see your content was if you paid for a radio ad, a TV commercial, a billboard, or a mailer?
Now, social media platforms are giving you the ability to get eyes on your business for FREE.
Does free marketing look like it did in the past? Probably not.
Do you think I’m going to complain? Not a chance.
- Maybe it’s because I’m the daughter of an immigrant.
- Maybe it’s because I’m a girl from the hood.
- Maybe it’s because my family received government assistance to afford food.
- Maybe it’s because the only clothes we had to wear were ones that were donated to our church.
>>But I will forever be grateful for the free avenues of social media to market my business.<<
So, how can we take advantage of free marketing while also getting as many eyes on our content as possible?
If you want to maximize the reach of your messaging and organic content, my best advice is to go Live! Regardless of the platform, Live videos are indexed very well, and notoriously get better reach than a static post. Trust me, friend, I know that can seem daunting! That’s why I created my Business Owner's Guide to Going Live on Facebook and Instagram. It will help you prepare to serve up your organic content in a whole new way! Download it >>HERE<< so you can dish out Live content in no time.