There’s an interesting thing that happens to people with big dreams. Success feels illusive, and if you’re lucky enough to have a slice of it, you think you don’t deserve it.

*Oh, friend, I have been there and you probably have, too.*

We call this not-so-lovely little feeling Imposter Syndrome. Symptoms include, but are not limited to, doubting yourself and wondering who you are to be the one doing what you want to do.

But let me present an alternative perspective:

>>Who are you to rob the world of something you have to offer?<<

“But Jasmine, someone else is already doing what I want to do.”

Great! Someone probably is, but that doesn’t mean there isn’t room for you at the table. No one can do what you do in the way that you do it. There’s power in that, Hustler!

So, the question then becomes: How can I establish trust and expertise?

To that, my answer is simple: Content.

If you show up consistently, your feed becomes a portfolio establishing your expertise. 

>>Your content – and your consistency with it – create credibility.<<

• You don’t need a degree to succeed. 
• You don’t need all the accolades. 
• You just need to show up!

Here are 3 content pillars to help you build out your content and turn followers into customers.

#1: Know

Some transactions don’t require much of a personal connection. 

Take my pharmacist, for example. I don’t have to like him to pick up my prescriptions.

But outside of that? Connection counts!

>>People want to know about the person behind the product – and even more so if you offer a service!<<

So introduce yourself, tell you who you are, what you do, and more importantly WHY you do it.

Share behind-the-scenes insights of your workspace and process.This transparency will eliminate your fear of being considered a fraud.

#2: Like

Your personality is the only truly unique thing you have. So lean into it!

Share your humor, what motivates you, what you do on your days off, and your favorite hobbies.

>>As you share what makes you “YOU”, you’ll find that’s exactly what draws people in.<<

#3: Trust

Last, but certainly not least, you will want to show that you do know what you claim to know.

This doesn’t need to be boastful, but it can be informative.

Provide value through education, free resources, and sharing your professional background or journey.

>>As people see your past and present, they will trust that you can serve them in the future.<<

Oh, and friend? One more thing…

Don’t compare your beginning to someone else’s middle or end. 

>>Everyone starts somewhere, but if you never start, you can never gain momentum.<<

So push pause on your doubts and take action.

• Any action. 
• Messy action. 
• Scrappy action.

But don’t let the idea of creating this content overwhelm you. It isn’t as difficult as you think, and I show how I break down projects and plan ahead in my Productivity Planner. 

You can download it >>HERE<< and get on the path to productivity and profitability. Here’s to making your dreams a reality, Buttercup!