Learn how to turn followers into customers with my top 3 Instagram resources that teach you how to stand out from your competitors and turn your Instagram account into a money-making machine!

SIGN UP

YOUR FREE GIFT
Instagram Branding Bundle

People say your work is terrible? Good. Now go run a business.

August 31, 2016 - Business, Business Tips, Marketing

ALL POSTS

BUSINESS

PHOTOGRAPHY

ALL CATEGORIES

Whenever I say it, it ruffles feathers.  Heck, not just feathers…the whole dang chicken coop!  I believe you don’t have to be the best at what you do, you simply have to know how to connect with customers better than your competition.

For over a decade, I’ve been fielding criticism from photographers who think my work is terrible (okay, they’ve said worse, but who cares?). It doesn't bother me because they’re viewing things from the wrong perspective.

  • I don’t have to be the best/smartest/most artistic photographer to run a smashingly successful business. 
  • I don’t have to be the best business strategist for creatives to run a smashingly successful business. 
  • And you don’t have to be the BEST at what you do.

Found Rentals-72

You want to get busy, grow your business, and have a wildly successful career?  Talk to customers in a way that makes them feel you are the only option. 

You don’t need to be the best in an industry…you merely need to be the best for them.  

So how do you do this?  By clearly demonstrating your understanding of their needs and proving you care about them.  Everything you write on your website and articles you post to your blog should address what they are looking for.

  • Are you a baker?
    • Talk about your grandmother’s chocolate chip cookie recipe and share it with readers to build trust.  When that customer is ready to order dozens of holiday cookies she can’t make herself, or buy a wedding cake, or pick up dozens of cupcakes for a bake sale, she’ll call you.
  • Are you a fitness professional? 
    • Post a weekly 30-minute workout, focusing on stubborn fat zones.  Write about your dedication to helping people who are ready to make a change.  Give valuable information.  When that reader is ready to invest in a personal trainer or buy your workout videos, he’s ready to invest.  Not because you’re the BEST fitness instructor…you’re simply the only one he wants to work with.

This is priceless.

The goal is to create content that will attract customers who are looking for the thing you provide.  Be sure to use searchable key phrases (like chocolate chip cookie recipe or 30-minute workouts) in the title, as well as personalizing the post to reflect your brand (like My grandma’s perfect chocolate chip cookie recipe or 30-minute workouts for stubborn belly fat).  When prospective customers feels like the content is written for them, they’re more likely to stay connected.

Lastly, write from the heart.  The copy you write on your website and blog don’t need to be fancy.  In fact, using plain language is best and readers love when you get straight to the point.

I wish you the best as you learn how to be the best…for your customers.  Their opinion of your business is the only thing that matters.

SHARE TO

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

Free Productivity
Planner

Free Instagram
Guide

Free Stock
Photos

How To Get Organized And Create
A Productive Work Schedule

5 Ways To Easily Get Authentic
Engagement On Instagram

5 Photos For You To Use On
Social Media

Get Started By Downloading My Free Resources

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...