Wish your social media accounts were making more sales for your business? Join my FREE Masterclass, What I Learned Selling 7-Figures on Instagram, and I'll teach you how to sell your product or service with a step-by-step strategy.

Save Your Seat

NEW FREE CLASS: What I Learned Selling 7-Figures on Instagram

How to Plan Social Media Content in 2022

December 27, 2021 - Business, Marketing

ALL POSTS

BUSINESS

PHOTOGRAPHY

ALL CATEGORIES

Out with the old, and in with the new!

*Okay, okay. That’s a little cliche, I knowwww. Stick with me!*

The end of the year is my favorite time of all.

As we head into a new year, I always take a step back and look at my systems and processes to evaluate if I can make them more efficient.

One of my most frequently used processes is that of planning content. In fact, this year I don’t feel the need to reevaluate it at all because it’s become a science.

While planning out social media content used to feel like such a chore, *even a full time job!* It has now become something I look forward to spending a few minutes each Sunday doing.

>>If you don’t already have a social media planning routine, let me give you mine!<<

Plan Content in 2022

Best of all, it’s a process that you can replicate every week to simplify social media and make showing up consistently a breeze.

Sounds pretty fantastic, right? Let’s dive in!

Caption Categories

First, come up with a set of caption categories that empower you to talk about your business without always pitching your service or product.

I use the 7 Social Curator caption categories and focus on one each day:

  1. Behind the Scenes
  2. My Why
  3. Personal Insight
  4. Encouragement
  5. About Me
  6. Benefits
  7. Showcase Your Product/Service

Visual Topics

Similarly to caption categories, you can also select visual topics that represent you and your brand instantaneously anytime your posts scroll across your follower’s feed.

The best part is this allows you to batch your visuals in advance and save time each week when creating content.

For example, my visual topics are:

  1. Family
  2. Podcasting
  3. Coffee
  4. Photography
  5. Work Life
  6. A Quote
  7. The Social Curator Team
  8. Me

Content Type

Finally, decide what type of content you will be posting each day.

Each platform has its own specifications and names for each type of content, but in reality there are just a few types of content you could choose from:

  • Photo
  • Long-form video
  • Short-form video
  • Live video
  • Stories
  • Reels/TikTok

To create your content for the week all you need to do is select one option from each category and create a piece of content that represents it!

For example, on Monday you might pair an About Me caption with a photo of you. On Tuesday, you could pair a Behind the Scenes caption with a Reel of you making coffee.

It may take some time in the beginning to become accustomed to, but before you know it, you’ll be creating content in a matter of minutes!

Free 7 Day Content Planner: Design Your Social Media Routine. Download Now

Want to dive in deeper and plan content for your business? I’d love to send you my free 7 Day Content Planner. In it, you’ll receive 7 caption templates designed to get people talking back to you, as well as receive an interactive workbook to plan your next 7 days worth of content so you can finally get the likes, comments, and sales your business deserves!

If you’re ready to turn your followers into customers with a fool-proof system that allows you to post in 5 minutes or less per day, click >>HERE<< to download it for FREE now. 

SHARE TO

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

Free Productivity
Planner

Free Instagram
Guide

Free Stock
Photos

How To Get Organized And Create
A Productive Work Schedule

5 Ways To Easily Get Authentic
Engagement On Instagram

5 Photos For You To Use On
Social Media

Get Started By Downloading My Free Resources

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...