If you’re in the thick of building, scaling, your pivoting your business or your career: LISTEN UP! (Yes, in all caps!)
This episode is for you.
Today’s guest is sharing a blueprint on how to grow, pivot, and scale successfully (even if you’re literally starting from scratch.)
Nancy Twine is the founder of the natural haircare company Briogeo. She’s also an entrepreneur, investor, and advisor. She made a courageous pivot from a high-powered career on Wall Street to launching a successful beauty brand (at Sephora, no less!)
So today, we’re talking about the business of the business.
Nancy so graciously opens up about the early days of building Briogeo, the hurdles she faced while changing careers, and the bold go-to-market strategies she deployed when first building her brand.
And the best part? Nancy goes DEEP into how she built her business by meeting tons of the right people… one step at a time.
Click play to hear all of this and…
(00:03:13) How to transition into a new career path (even if your current one is already uber-successful)
(00:07:01) Nancy’s approach to social media as an early adopter of influencer marketing
(00:15:12) Developing authentic influencer partnerships and why authenticity WINS in brand collaborations
(00:17:33) Nancy's journey of bootstrapping her business (and landing a partnership with Sephora early on!)
(00:19:31) What to do when you need to take additional funding (even if your business is scaling rapidly)
(00:20:23) Why you need to be aligned with investors, not only financially but in values and vision
(00:21:42) How to respond to sudden market changes
(00:26:29) Nancy's perspective on what it really means to build a legacy and how you can start building it TODAY regardless of where you are in your journey
(00:27:01) Why mentorship and listening to other people’s stories opens up your perspective to what’s possible
(00:29:10) How to shift your mindset if you’re struggling with comparing your business to someone else’s
(00:32:01) Nancy’s three-step process to developing leaders on your team
(00:35:36) The importance of resilience and self-wellness for entrepreneurs in the 0 to 1 phase
Listen to Related Episodes:
- 372: Four Unique Strengths to Have in Business and How to Develop Them
- 438: When You Should “Break the Rules” in Your Business
- 444: How You Can Develop the BEST Traits in Leadership
Click >>PLAY<< to listen now!
Connect With Nancy:
- Instagram: https://www.instagram.com/nancytwine
- Podcast: https://nancytwine.com/
- Website:https://www.instagram.com/makersmindsetpodcast/
Dream Makers Founders Grant ($1,000,000):
Nancy Twine
Nancy Twine is a former VP at Goldman Sachs and the visionary behind Briogeo — the clean, high-performance hair care line that pioneered the “skinification” of hair movement. At the age of 29, she became the then-youngest Black woman to launch a product line at Sephora, and the brand has gone on to win dozens of awards for innovation, including one of the highest number of Allure Beauty Awards in the prestige hair care space. Nancy is one of the few Black CEOs and businesswomen who have successfully launched & scaled a global business, raised over $20M of Private Equity Funding, and who has sold her company in a strategic M&A process – all before the age of 40. Today, Nancy continues as Briogeo’s Founder & CEO and expands her impact as an investor, advisor, and philanthropist, empowering others by providing tools and resources on NancyTwine.com, through her podcast, Makers Mindset, and with the Dream Makers Founder Grant, a $1 Million initiative supporting female entrepreneurs.
