Let’s Chat: How to Speak to Your Ideal Client on Social Media

In our last podcast episode, we discussed how to create social media content for your ideal client… including tips for identifying who you’re speaking to and how to make your content feel tailor-made for THEM.

So today, I’m sharing a coaching session I had with members of Social Curator workshopping this very topic with them!

In this episode, you’ll hear me answer the following questions:

  • I know my following likes stuff about ME but do I just talk about me and sprinkle work in?
  • My clients range from 20s-50s, entrepreneurs to stay at home moms to lawyers and more. How do I speak to all of them?
  • I know who my ideal client is, but when it comes to social media I do not know how to reach her or talk to her. Any tips?
  • I’m struggling with knowing what my ideal customer's buying strategy is. What makes them go from a warm lead to on fire and purchasing our box/products?
  • I sometimes have difficulty speaking to the pain point of my ideal client because I'm afraid for it to come off as criticizing their parenting when parenting a child with autism is challenging enough.

Did you hear a question you have too? Click play >>HERE!<<

In my upcoming class How to Plan, Create and Execute a MONTH of Social Media Posts in ONE DAY, I’d love to teach you how to work smarter, not harder, when creating content for your ideal client. If you are ready to market your business on social media and not spend *hours* per week writing captions and choosing the perfect photos, join me for the live class for FREE >>HERE.<< I can’t wait to see you there!

Alicia Sastamoine-Rackley

Alicia is a Maine Wedding Photographer for Non-Traditional Couples that want to feel valued & heard. As a mom to a teenage autistic boy, Alicia believes life is too short to not be having fun, and her vibrant personality is present in every session. She has been married to her wife for 7 years and is also the LGBTQ+ Advisor for New England Wedding Professionals.

Amanda Gyetvay

Amanda is a Jersey dog mom who loves to network with other small businesses, and give back to rescues. She knows what it's like being a busy dog mom, and wanting to create special memories with our pups while giving them the best products. After losing her job during the pandemic, she decided it was time to follow her passion, and make a positive impact. She is on a mission to do this with her new business. A curated seasonal dog and dog mom subscription box. She's supporting small businesses and giving back to rescues with her dogs by her side. Have those super special moments with your dog, and make a difference in our world!

Rebecca Robbins

Rebecca Robbins is a speech-language pathologist specializing in the treatment of autism spectrum disorders with 16 years experience in the field. She provides direct services for individuals on the autism spectrum, including social skills language groups and private speech therapy. She passionately believes in the power of parent carry-over for the long-term success of their children and provides online parent training and support. She is the creator of Nonverbal No More, an online course and lifetime membership where she teaches parents how to implement her therapy protocol in their own home to teach their nonverbal children how to produce speech. Rebecca has specific training in ABA, Verbal Behavior Analysis, Relationship Development Intervention (RDI), and extensive experience in augmentative communication, apraxia and feeding therapies. She is also a Hanen certified More Than Words practitioner. Rebecca's mission is to help the 1 and 54 children that are diagnosed with autism each year to grow up to be happy and independent adults.

Vianny Soto, The Beaver Boutique

Vianny Soto has an online boutique based in Lewisburg, West Virginia for the quirky, whimsy, witchy gals that want a classy look added to their wardrobe.

Tami Hackbarth

Tami Hackbarth is the 100% Guilt-Free Self-Care Coach and creator of Deferred Maintenace a group coaching experience. She works with women who want to get their time and energy back so they can create the world they want to live in. She brings a philosophy of self-compassion, kindness and humor to her work. Tami is a voracious reader, lifelong learner and knows that imperfect action daily gets you further in life than perfection.

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