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Building Boring Businesses, Embracing Questions, and Doing Hard Things with Codie Sanchez

February 14, 2023 - Business

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“I buy boring businesses and talk about it on the internet.” (Codie Sanchez)

That, my friend, is how Codie Sanchez describes what she does… but I’ll deal it to you straight:, her life and business is anything BUT boring.

In fact, you’re gonna want to >>click play<< on this conversation with Codie ASAP – in just over 30 minutes we cover:

  • The importance of asking questions while embracing the truth that there is no such thing as a “right” question;
  • How success is rarely linear but more of “ping pong” process and our goal is simply to trust the process;
  • How to create content that positions you as a thought leader;
  • Why Codie intentionally choose at least one day each year to do something so hard that the other 364 days in the year are easy by comparison;
  • And a whole lot more!

(Haven’t met Codie yet? She’s the founder of Contrarian Thinking, a newsletter, and media company read by hundreds of thousands about thinking critically and cash flowing unconventionally. She owns 25+ boring businesses and is known for making Main St. sexy again.)

After you >>listen to the episode<<, make sure to check out the following resources and social media posts that we talked about in our conversation:

Codie Sanchez

Codie Sanchez is a reformed journalist, turned institutional investor to cannabis investor and adviser, to now Founder at Contrarian Thinking and Cofounder of Unconventional Acquisitions. She thrives on helping people think critically, and cashflow unconventionally while allocating to what we call “sweaty & boring” small businesses. Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest. She’s always balanced her profession with non-profit service to empower women, veterans, and Latinos.

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Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...