Key Steps to Embrace Change for Business and Personal Growth with Cassandra Worthy

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“You have a choice. You can either get bitter or you can get better. It's up to you.”

These are the words that became a catalyst for her personal and professional transformation.

When Cassandra Worthy, Keynote Speaker and CEO of Change Enthusiasm, was an employee in the aftermath of a $5B acquisition, she almost quit her company. She was frustrated, everything…well, changed.

But when she reached out to a mentor, her words changed everything. Cassandra decided to turn her feelings into an opportunity for something BETTER.

Enter: Change Enthusiasm. A company that helps organizations master the chemistry of change. Hot dang, y’all…

In this episode, you’ll learn the three-step process for navigating change with enthusiasm, Cassandra's approach to marketing and long-term vision, and how to embrace organizational change.

Click >>PLAY<< to hear all of this and…

(00:02:24) How we’re approaching marketing in the future and Cassandra’s methodologies about change.

(00:03:55) A behind-the-scenes look at Cassandra’s product suite and business model.

(00:06:38) The BEST advice that inspired Cassandra’s book.

(00:12:22) The challenges Cassandra faced when dealing with one of the biggest changes she’s been through.

(00:15:09) How Cassandra created a positive and inclusive team culture.

(00:17:01) The mindset shift that changed the game for Cassandra.

(00:18:31) Why you must have trust when facing challenges (and advice on decision-making when navigating change).

(00:20:09) The importance of acknowledging emotions and exploring options through a “perspectives wheel”.

(00:22:12) The significance of embracing change and finding purpose.

(00:30:57) How Cassandra got her start in speaking on stages while still working in corporate.

(00:37:23) Cassandra's approach to building a global network.

(00:39:14) How Cassandra went about building a certification program, hiring staff, and managing anxiety as her business expanded.

(00:43:51) Cassandra's vision of stepping away from the business to focus on her passion for speaking (and how she plans to do it).

(00:44:34) An inside look at Cassandra's go-to-market strategies.

(00:48:45) The value of transformative content, mindset, and energy in podcast episodes for business growth.

Click >>PLAY<< to listen now!

Cassandra Worthy

Cassandra Worthy, Founder and CEO of Change Enthusiasm Global, enables organizations and individuals to grow through major change and significant shift by harnessing the power of emotion. Whether undergoing a merger, acquisition, start-up, explosive growth, or significant contraction, the data-based and research-backed strategies and tools of Change Enthusiasm Global are motivating and energizing workforces worldwide. Change Enthusiasm Global's client base spans both the Fortune 500 and public sector, including Procter & Gamble, Google, the National Security Agency, Bank of America, and Microsoft. Cassandra is a chemical engineer by training bringing over a decade of first-hand M&A and corporate transformation experience. She's a 2x TEDx speaker and the best-selling author of Change Enthusiasm: How to Harness the Power of Emotion for Leadership and Success.