Real talk: Influencer marketing is here to stay, there’s no doubt about it.
But how do you get started? What do you need to know beforehand? And how do you leverage its power to scale your business (without needing millions in capital?)
That's just one of the many (MANY!) reasons I invited Dan Fleyshman, the youngest founder of a publicly traded company and a mastermind in the entrepreneurial world, as a guest on the show.
In our conversation, Dan methodically walks us through his diverse portfolio, showing us how he’s been an angel investor for over 43 companies, including investing in brands and apps through influencers. Dan also shares his success story of launching a store chain (IN THE MIDDLE of the pandemic, nonetheless.)
In this episode, you’ll learn the nuances of influencer marketing and the strategies that have propelled his ventures to the forefront of their industries.
Click play to hear all of this and…
(00:00:55) Dan’s extensive investment portfolio and what it took to get there.
(00:02:52) How Dan allocates his time and energy while managing different business ventures.
(00:03:19) The challenges Dan faced when growing a new business during the pandemic.
(00:11:00) Dan’s influencer marketing strategy and how to make your collaboration with influencers a success.
(00:15:49) How small businesses can get started with local influencers.
(00:18:16) The different types of influencers and how to calculate and negotiate the rates for each type.
(00:21:09) How Dan hired a CEO to handle all operations and its impact on business growth.
(00:26:24) A behind-the-scenes look into running a public company.
(00:31:35) The potential impact of AI influencers in the future of marketing.
(00:36:39) Dan’s honest thoughts about the increasing capabilities of AI and what it means for different platforms.
(00:38:28) Why we tend to resist change when it comes to new technologies and how to embrace it instead.
(00:43:27) The importance of in-person interactions and events in building relationships.
(00:48:20) The ripple effects of charitable actions and the importance of inspiring others to replicate similar initiatives.
Listen to Related Episodes:
- 378: Marketing Campaigns and Influencer Partnerships: What Small Business Owners Need to Know
- 427: My Personal Insights and Marketing Strategies
Click >>PLAY<< to listen now!
Dan Fleyshman
Dan Fleyshman is the youngest founder of a publicly traded company in history. After licensing his apparel for $9.5 million dollars at the age of 19, he went on to scale the energy drink products into 55,000 retail stores. Over the years, Fleyshman launched 1 of the top 5 online poker sites globally, has thrown 53 “Elevator Night” events, co-founded the “100 Million Mastermind Experience”, spoken at over 250 business events, angel invested in 43 companies and his agency “Elevator Studio” has spent over $60 million dollars with social media influencers for fashion brands, film studios, mobile apps & consumer products. Host of “The Money Mondays” podcast which is consistently rated #1 entrepreneur show on APPLE ITunes charts. Building the first national chain store in the sports card industry with 9 locations & growing of: “Cards and Coffee”. In 2024, Dan is scaling “ASPIRE Tour” to become the Nation’s largest business tour. Dan broke the Guinness Book of World Records for the largest toy drive, but his main passions are the 26 acre animal sanctuary named “WYLD Jungle” and his Model Citizen Fund charity which creates backpacks for the homeless filled with 150 emergency supply items inside.