Let’s just keep it real for a moment: Pivoting in business can be scary. Especially when you’ve had previous massive success.
And letting that fear reign is EXACTLY what’s keeping many entrepreneurs from getting to their next level.
But my guest today is here to show us how she broke through those barriers…by launching a second brand that went completely viral on social media and cultivating a new (and organic!) community!
Michelle Cordeiro Grant went from founding (and exiting) the lingerie brand LIVELY to launching GORGIE, a wellness-focused energy drink that’s disrupting the consumer goods market.
I got literal goosebumps listening to her approach to market research and brand building…it’s simply GENIUS (and something that you will be able to replicate in your business.)
Click play to hear all of this and:
(00:02:24) How Michelle (successfully) founded two different companies in two different markets
(00:04:54) The benefits of creating a brand-led and community-driven company
(00:07:01) The emotional journey of selling a company and figuring out your next step
(00:10:27) How to analyze the market to identify gaps that your business can leverage
(00:11:54) The process of using social media for market research
(00:16:03) The best qualities to look for in mentors and business partners
(00:21:06) Why you need to build in public and cultivate a community before launching
(00:22:35) How you can host in-person events for your business before your end product is finished
(00:32:18) Michelle’s journey of getting GORGIE into Whole Foods (her first choice!)
(00:33:42) The differences between DTC, retail, and Amazon strategies
(00:35:36) What makes a brand “sticky” (and how to have customers come back for more)
(00:38:53) How to implement a successful user-generated content strategy
(00:52:24) How to build your business while also prioritizing your family
Listen to Related Episodes:
- Turn Your Dreams into Reality: How to Avoid Dead-End Questions and Create Possibilities
- How to Get Faster Running Your Business
Click >>PLAY<< to listen now!
Michelle Cordeiro Grant
Michelle Cordeiro Grant is a serial entrepreneur, brand builder and innovator. After spending the tenure of her career at household names in the retail industry including Federated Merchandising Group, VF Corporation, and Victoria’s Secret, she moved into the startup world. In 2016, she founded LIVELY, a Leisurée brand inspiring women to live passionately, purposefully and confidently. In three years, she grew the brand from concept to 5 stores, 165,000+ ambassadors, and $105M acquisition. Michelle founded her next adventure, GORGIE, in 2022. The energy drink with benefits that actually tastes good, feels good, and looks good too! From concept to shelf in 6 months, GORGIE is now sold online and across thousands of retail doors nationwide – including Sprouts Farmers Market, Erewhon, Juice Press, Earthbar, Equinox, and select Whole Foods Market stores. Michelle is also an avid angel investor, podcast host, public speaker, mentor to women in business, and mom of two.