What Makes a Course Irresistible (and Scalable) with Jera Bean

Business

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I’m THRILLED to start off the year with today’s guest.

I sat down with Jera Bean—social media strategist, video editing pro, and all-around powerhouse—to talk about her journey of launching her first digital course.

This isn’t just a story about creating a product; it’s about redefining what’s possible when you approach business with creativity, resilience, and a willingness to take messy action.

If you’ve ever felt overwhelmed by the idea of launching a digital product or doubted whether you could make it work, this episode will give you the permission and inspiration to get started. Jera shares the behind-the-scenes of how she went from ideation to creation, from beta testing to licensing her course to major brands—and even schools in Australia.

Here’s the best part: Jera didn’t have it all figured out when she started (spoiler: none of us do!). But through intentional action, strategic pivots, and embracing the learning curve, she turned her digital product into a revenue-generating powerhouse—before she even launched it publicly!

Click >>PLAY<< to hear all of this and:

(00:02:22) The magic of owning your “secret sauce” and why it’s key to standing out in business

(00:03:21) How to step outside your comfort zone and tackle new topics with courage.

(00:05:13) Jera’s journey of creating her first video editing course

(00:05:20) Jera’s shift from group coaching to building a sustainable product suite

(00:07:14) The timeline to turning a course concept into a fully developed product

(00:14:07) Jera’s pivot from creator to social media coach

(00:19:20) The concept of licensing a course and how it can create scalable income

(00:25:11) How Jera implemented my launch framework, blending live classes with a stellar email funnel

(00:26:04) Jera’s first big launch, the lessons she learned, and the importance of setting realistic goals

(00:34:10) How affiliate marketing can help you grow your course revenue even further

(00:35:04) How Jera’s licensing strategy is creating multiple revenue streams from a single course

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Jera Bean

Jera Bean is a social media expert, in-demand speaker, and seasoned content creator. Leaning into her extensive background in content creation and strategy, Jera teaches people and brands how to harness the power of their secret sauce and show up authentically on social—generating engaging content that converts followers and fans into customers and clients. Jera has created bespoke education sessions and led trainings for some of the largest brands such as Estée Lauder, Adobe, AT&T, and TikTok, and on stage, she brings an unparalleled level of energy and engagement while breaking big concepts down in an actionable way. Whether speaking to corporate executives, small businesses, or brand ambassadors, Jera leaves each attendee feeling excited, inspired, and ready to take action—equipped with new tools, ideas, and strategies for short-form video and other avenues of social media marketing.

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