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Content creation can feel overwhelming—like a never-ending to-do list that doesn’t always deliver results. But here’s the truth: when you align your content with a clear strategy and a strong purpose, it becomes your most powerful business tool.
In today’s episode, I’m thrilled to introduce you to Tallene and Sirak—two brilliant entrepreneurs who turned their passion for helping the PCOS community into a thriving business. They’ve mastered the art of showing up consistently, overcoming self-doubt, and creating systems that make content feel effortless (and effective).
We’re breaking it all down: from the mindset shifts that made the biggest impact to the nitty-gritty of their content strategy. This conversation is packed with actionable tips and insights to help you create content that connects, converts, and grows your business.
Click >>PLAY<< to hear all of this and:
(01:39) Meet Tallene and Sirak—a powerhouse duo in content creation and business
(03:13) What does relatable content really mean and how to turn it into a thriving community
(05:15) The game-changing power of video content
(06:27) Overcoming self-doubt and leaning into authenticity
(08:30) How the pandemic reshaped their business and sparked new opportunities
(10:21) Making a bold career leap to go all in on the business
(14:03) Why batching content is THE ultimate efficiency hack
(17:01) Organizing content ideas into buckets to streamline your strategy
(19:08) Recording 12 pieces of content in a day? Yes, it’s possible
(22:29) How to stay agile as algorithms evolve
(29:00) Content that grows your business versus content that grows your brand
(30:05) Navigating the highs and lows of creating content with your partner
(36:47) Mastering the first three seconds: how to hook your audience instantly
(43:30) The ROI of content creation and why it’s always worth the effort
(44:38) Connection over followers: what truly drives conversions
Listen to Related Episodes:
- How I REALLY Feel About Creating Content in Public [6 min]
- How to Create Content That Removes Objections and Increases Your Sales
- Creating Content, Testimonials, and Your Next Offer | Q&A
Connect With Tallene & Sirak:
- Instagram: @pcos.weightloss
- Website: https://www.pcosweightloss.org
Click >>PLAY<< to listen now!

Tallene Hacatoryan
Tallene is a PCOS Weight Loss Registered Dietitian and a strong believer that you don’t just have to live with PCOS, you can thrive with PCOS. She was diagnosed at age 18, and left scared and confused without much information or guidance from her doctors. Unsatisfied with the generally accepted belief that birth control is the only way to manage a PCOS diagnosis (and disheartened after failed attempts at weight loss through excessive exercise and dieting), Tallene decided to look for alternative options. She studied nutritional science and became a registered dietitian, and together with her husband, they have created The Cysterhood App, dedicated to helping women lose weight and reverse their symptoms. Sirak is a PCOS Personal Trainer and a strong supporter of women struggling with PCOS. He has taken his skills as an engineer and applied his creativity to editing and producing the content within our membership and social media channels. He co-hosts our podcast and brings a light hearted and understanding approach to PCOS management. When Tallene and Sirak met, he swept her off her feet with the slow, weighted workout approach that has now become part of the PCOS Weight Loss Method.