Nonverbal Communication Secrets That Drive Sales and Build Trust with Blake Eastman

Business

Have you ever wondered how much of your communication happens without saying a word? In today’s episode, I’m chatting with Blake Eastman, founder of The Nonverbal Group, behavioral researcher, former professional poker player, and absolute genius in understanding human behavior.

Blake has a unique talent for unpacking the nuances of human interactions, helping you not just become a better entrepreneur but also a more connected and effective leader.

Together, we explore how nonverbal communication can transform the way you build trust, close sales, and lead with confidence. Plus, Blake reveals the biggest complaint employees have about their bosses—and how to fix it.

This conversation goes beyond body language—it’s about stepping into your most aligned, impactful self in every interaction, whether on a webinar, in a virtual team meeting, or during a sales call.

If you’ve ever felt unsure about how you present yourself as a leader or how to foster deeper connections in business, this episode will leave you inspired and ready to take action!

Click >>PLAY<< to hear all of this and:

(00:01:29) Why nonverbal communication should be on your radar as an entrepreneur

(00:03:49) How nonverbal cues can become your secret weapon to build trust and close more sales

(00:04:14) How nonverbal communication can take your leadership game to the next level

(00:04:27) How to spot key nonverbal signals when hiring the right talent

(00:07:00) Feeling awkward in social settings? What it really means and how to move past it

(00:10:44) The secret that separates effective sales calls from the ones that miss the mark

(00:13:19) Why authenticity is your superpower for winning more sales

(00:14:40) How to keep large-scale sales presentations engaging and fresh

(00:16:58) The link between self-worth and selling—and why it’s about more than your pitch

(00:21:25) The biggest lessons poker can teach you about strategy and decision-making

(00:26:12) Why context is the ultimate tool for effective leadership

(00:27:35) How over-communicating expectations can set your team up for success

(00:30:05) Values vs. principles—and why principles might be the better focus for your business

(00:44:56) How to make quick hiring decisions when they’re necessary but not ideal

(00:47:12) How to set clear expectations that actually stick with your team

(00:48:12) Nonverbal cues that reveal trustworthiness in candidates when hiring

(00:48:51) How to evaluate fit during interviews and decide if a candidate complements your team

(00:52:50) Navigating silence in meetings to avoid awkwardness and keep things productive

(00:59:09) Contextual vs. literal communication styles—why understanding the difference is crucial for team dynamics

(01:02:11) Why detailed responses matter for fostering better communication on your team

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Blake Eastman

Blake Eastman is founder of The Nonverbal Group, a behavioral research and education company. With a focus on teaching high-level people skills, Eastman has coached executives and teams, and his company is building the largest database of contextually coded human interactions. He also founded Behavioral Robotics, an AI deep tech startup teaching machines to read human behavior, and is known for conducting the largest behavioral study on poker players through his Beyond Tells project.

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