How do you go from bankruptcy, painted surfboards, and Buffalo Wild Wings drinks…

…to building a multi-million dollar business teaching paint parties? 🎨✨

Today’s guest is the wildly creative, deeply strategic, and unapologetically inspiring Heidi Easley, founder of Texas Art & Soul and 100K Creative. She's a mastermind member, artist, educator, author, and the queen of turning creativity into cash.

In this heart-filled and wisdom-packed conversation, Heidi and I talk about:

• How she went from losing everything to painting her way out of rock bottom
• The exact moment her business dream clicked (in front of a Starbucks, no less!)
• How she scaled from in-person paint parties to a thriving 3,000+ member online community
• Why she’s building her next revenue stream with laser-focused strategy and leadership
• The surprising Facebook hack that taught her the value of smart, strategic ad spend
• How letting go of “doing it all” helped her lead her team—and herself—to new heights
• Why a spreadsheet helped her pull out of burnout and rediscover her worth

Oh—and you’ll also hear how she and her husband bought their dream lavender farm in Tennessee (aka “Whimsy Hollow”)… and what it really means to build a business that supports the life you love.

This episode is part story, part strategy, and all soul. If you’ve ever felt like giving up on your dreams—or wondered if your creative idea is “enough”—Heidi will convince you otherwise.

Your dreams don’t die. They haunt you.

Let this episode be your reminder to keep going.

Click >>PLAY<< to hear all of this and:

[00:02] From bankruptcy to painting surfboards: Heidi’s powerful backstory

[08:00] The paint party that changed everything: $50 to $4K in one night

[14:20] The business model: Memberships, courses, affiliates, and in-person events

[22:39] Strategic bets, paid ads, and scaling to her biggest launch ever

[28:00] How spreadsheets replaced stress: Leading with data, not drama

[30:40] Letting go of control: Building a team and stepping into CEO leadership

[36:32] Buying Whimsy Hollow: A lavender farm, a dream, and a new chapter

[41:23] Your dreams don’t die. They haunt you. Why Heidi wrote her book

[43:49] How to connect with Heidi and be part of her next big thing

Connect With Heidi Easley:

Heidi Easley is the founder of Texas Art & Soul, a multi-million dollar brand teaching artists and crafters how to make money hosting paint parties. She’s also the creator of 100K Creative, where she helps creatives scale their businesses online. After going bankrupt before 30, Heidi rebuilt her life and business one paintbrush at a time—and now empowers thousands of artists to do the same.

🖌️ IG: @texasartandsoul_

🌿 New brand: @100kcreative

💻 Website: www.texasartandsoul.com

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Click >>PLAY<< to listen now!