There was a time in my life when I thought failure was a reflection of who I was.

Not what I did…who I was.

I let failures define me—my worth, my ability, my identity. But that all changed when I met James Wedmore.

In this episode, I’m sharing a powerful segment from one of our most transformational conversations on the podcast. James, an incredible entrepreneur and business coach, shattered one of the deepest narratives I carried: that failure equals personal inadequacy.

🔥 Spoiler: It doesn't.

James explains how most entrepreneurs are unconsciously operating from outdated belief systems they developed as students, employees, and consumers. We take those belief systems—those “models of the world”—and try to use them to build businesses. But that’s like trying to play basketball using the rules of football.

It doesn’t work…and worse, it keeps us stuck.

In this conversation, James and I unpack:

• Why failure is just feedback—not a flaw.
• How to let go of identities that no longer serve us.
• What being “coachable” really means (this part rocked me to my core).
• How to challenge and rewire the beliefs that keep us small.

You’ll hear the moment James called me “coachable”—a word I had never identified with until that point—and why that single statement became a pivotal truth on my entrepreneurial journey.

Friend, if you’ve ever struggled with the fear of failing, or labeled yourself as a failure, I want you to lean in. James is dropping truth bombs that will change how you view your past and redefine what’s possible for your future.

Because failure? It’s not something to fear. It’s something to welcome. Celebrate. LEARN from.

So here’s your invitation to redefine failure, find freedom, and move forward—with power and clarity.

Hit play. You’re about to see yourself in a whole new light. 💥

Click >>PLAY<< to hear all of this and:

[00:51] Why I defined myself by failure—and how James shifted that narrative

[01:21] James explains how our “model of the world” keeps us stuck

[03:12] The surprising trait James says changed my life (and no one had ever told me before)

[04:25] How our experiences as employees and consumers shape limiting beliefs in business

[05:32] James’ analogy: Why applying football rules to basketball explains why most people struggle in business

[07:49] Why failure must be deconstructed—and fast—for entrepreneurs to succeed

🎧 Listen to the full episode: From Broke Bartender to Million Dollar CEO: A Conversation with James Wedmore

Listen to Related Episodes:

• Three Ways to Remove Comparison and Become Unstoppable
• How to Build Your Self Trust to Make Better Business Decisions
• Building Confidence with Ease: How I’m Becoming the 3X Version of Myself

Connect With James Wedmore:

James Wedmore is a renowned entrepreneur and business coach who helps digital CEOs grow scalable, sustainable businesses. Known for his contrarian perspectives and deep coaching work, James is the founder of Business By Design and host of the Mind Your Business podcast. His work focuses on mindset, identity, and dismantling the mental blocks that keep entrepreneurs from success.

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