Let me take you behind the scenes of one of my favorite business conversations to date.

In this episode of the Jasmine Star Show, I sat down with Adam Schafer—serial entrepreneur, fitness educator, and co-founder of the Mind Pump Podcast—to talk about real business growth.

Now, here’s the kicker: I had no clue who Adam was until we met in a curated mastermind group (shoutout to Hampton!). But when we started talking, I knew this conversation had to make its way to your earbuds.

Adam has built an 8-figure empire alongside three partners, not by chasing VC money, but by doubling down on value, consistency, and community. In this episode, he pulls back the curtain on:

• Why bootstrapped founders often undervalue their success (guilty! 🙋🏻‍♀️)
• The exact moment he realized his team-built business was the envy of founders who’d sold for hundreds of millions
• How they grew Mind Pump from awkward, ghetto-style YouTube episodes to tens of thousands of downloads per episode
• Why providing value without monetizing for the first YEAR paid off big-time
• The critical difference between a business brand, a team brand, and a personal brand

Adam doesn’t hold back. He’s a straight shooter with a no-B.S. approach to entrepreneurship—and I love him for it. We get honest about how hard it is to build something from scratch… and how worth it it is when you find alignment, clarity, and community.

We also dive deep into the behind-the-scenes of building a content-driven business, learning to trust yourself, and how to navigate partnerships when your vision feels bigger than your comfort zone.

If you’ve ever wondered:

• “Can I really build a multi-million dollar brand without investors?”
• “What do I do when my content is valuable, but no one’s watching yet?”
• “How do I build a business with my friends and not kill each other?”

…this episode is your sign to keep going.

This isn’t just a conversation about business. It’s a reminder that grit is your greatest asset, awkward is a phase (not a curse), and value always finds its way to the surface.

Tune in and let us know what resonated most—we’re in your corner cheering you on.

Click >>PLAY<< to hear all of this and:

[03:58] How two bootstrapped entrepreneurs realized their path was the one others envied

[05:41] The mission behind Mind Pump and how they started with zero expectations

[08:18] The 3-part framework Adam used to build value before monetizing

[13:20] How they monetized their podcast after proving the market

[15:45] Navigating business with multiple partners—and still liking each other

[21:11] Why consistency and community matter more than polish at the start

Listen to Related Episodes:

• How to Build Your Personal Brand as a High-Achieving Entrepreneur
• He Built a Multimillion-Dollar Business Using THIS Content Strategy ft. Richard Ryan
• How I Built a 7-Figure Brand: A Conversation About Growth, Pivoting and Scaling

Connect With Adam Schafer:

Adam Schafer is the co-founder of the Mind Pump Podcast, a widely downloaded show aimed at demystifying fitness and health through candid, value-packed conversations. Alongside his partners, Adam has built a business empire that includes educational content, coaching, and training programs—all without external funding. He’s a straight-talking entrepreneur who values honesty, grit, and authenticity, and brings those qualities into every business decision and podcast episode.

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Click >>PLAY<< to listen now!