So you’ve been listening to business podcasts, watching YouTube tutorials, and double-tapping all the inspirational Instagram quotes that scream: start your business already!
But you still haven’t done the thing.
Sound familiar?
Friend, this episode is your gentle (and slightly spicy) wake-up call to JUST. START.
A few months ago, I had the most unexpected coaching moment in the TSA line at Phoenix Airport. Amy Porterfield and I were traveling to Newport Beach when a woman named Diana recognized us. As we chatted, Diana shared something I hear all the time—she wants to start a beauty business, has watched all the videos, and has big dreams… but hasn’t taken the first step.
Can you relate?
That conversation with Diana hit me hard because it reminded me: the hardest part is usually the start.
Whether you’re starting at 60 or 30, in May or on a random Tuesday, from your living room or your 9-5 cubicle—there’s one universal truth: it’s gonna be messy. It’s gonna feel uncertain. It’s gonna feel like you’re not ready.
But guess what?
The only way to get to Step 212 is by taking Step 1.
In this episode, I break down:
- The hidden mental traps that keep us from starting
- What real proof of concept looks like (spoiler: it’s NOT a pitch deck)
- Why your idea matters—and why the market needs it
- How I’ve learned to fall in love with the scrappy start (again and again)
And yes, I share the exact words I told Diana standing in that TSA line.
So whether you’ve got a product idea, a service, or just a gut feeling that you’re meant for more, this episode is here to light a fire under your dreams.
You’re not too late.
You’re not too inexperienced.
You’re not too messy.
You’re just one bold “start” away from everything you want.
Let’s do this together. 💪
Click >>PLAY<< to hear all of this and:
[00:00] Why waiting for the “perfect time” is killing your dream
[00:56] The moment I met Diana in the TSA line and how she sparked this episode
[02:57] Diana’s idea and what she asked me about funding (and what I told her instead)
[03:58] The ONE piece of advice I give to every dreamer: Just start
[04:51] How starting creates clarity—and what most people get wrong about this process
[06:00] The true meaning of “proof of concept” (and how YOU can prove yours)
[07:30] What YOU need to do before anyone else will invest in your dream
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