If you’ve ever felt awkward or unsure when trying to sell something, this episode is your new best friend.

Let me take you back to July 2025. My team and I had zero sales experience. We weren’t seasoned sales pros. In fact, we were a group of strategists and creatives trying to launch something brand new—with a tiny waitlist and no roadmap.

What happened next? We created and tested a framework from scratch. After hundreds of sales calls, tweaks, rejections, and refinements, we built a process that took us from a 20% close rate to over 60%.

In this episode, I walk you through that exact 8-step sales conversion framework. Whether you're selling hot dogs, wedding photography, or a $30,000 mastermind… this works. And I prove it with real numbers and stories.

💡 But before we get tactical, I share a childhood story that unexpectedly became the foundation of my sales mindset: growing up watching kids sell chiclets and churros at the border. I saw firsthand how the right “hook” made all the difference—and I brought that insight into the framework I teach today.

You’ll learn:

• How to identify what your customers really want (hint: it’s rarely just the money or product).
• Why great sales come down to your ability to isolate desire and paint the picture of the result.
• What sales mistakes most people make—and how to avoid them.
• The importance of repetition, refinement, and reviewing what works.
• The power of a compelling offer—paired with an intentional process.

This framework helped us:

• Build a sales team with confidence
• Train new hires with clarity
• Sell into a mastermind for 7-figure founders AND our Consistent 10K program
• And scale without relying on sleazy tactics

If you've ever thought:

“I hate selling.”

“I’m not good at it.”

“I just want people to see the value…”

This is the episode for you.

Because selling doesn’t have to feel gross—it can feel like service when you do it right.

🎧 Tune in, take notes, and let’s get you closing more deals with heart, strategy, and confidence.

Click >>PLAY<< to hear all of this and:

[00:00] Why understanding deep customer desire transforms how you sell

[00:54] Childhood story: Watching kids sell chiclets at the border taught me this powerful sales lesson

[03:31] How we went from 0 sales experience to over $1M in 4 months

[04:16] Our close rate went from 20% → 60% (here’s how we did it)

[05:16] Step 1: Isolate their desire — people buy a result, not your offer

[06:09] The real reason people want to make $10K/month—it’s not just about money

[08:15] Why most people fail at selling (and how this framework fixes it)

Listen to Related Episodes:

• The Truth About Building a Sales Team: A Behind the Scenes Look
• From Objections to YES: The High-Ticket Sales Secrets You Need with Shelby Saap
• Three Sales Strategies to Increase Your Revenue
• How To Increase Your Sales by Uncovering Your Dream Client’s Needs and Desires

Click >>PLAY<< to listen now!