From Etsy to Empire: Dylan Jahraus’ 7-Figure Pivot

You know that moment when life throws you a curveball and you think, “Well… this wasn’t in the plan”? That’s exactly what happened to today’s guest, Dylan Jahraus—and instead of letting it break her, she built a 7-figure business on the other side of it.

I was geeking out during this conversation because Dylan’s story hits all the entrepreneurial chords: grit, reinvention, systems, mindset work, and unapologetic ambition. 👏

Dylan went from a corporate job she thought she’d never leave, to becoming a stay-at-home mom navigating trauma, to launching an Etsy shop that scaled faster than she could have imagined. And when that business model stopped serving her goals and family? She pivoted—hard.

In this episode, Dylan shares:

✅ How she scaled her Etsy shop to over $2M in revenue in less than 2 years

✅ Why she ultimately walked away from physical product fulfillment to launch digital education

✅ The hiring mistake that cost her team cohesion (and what she'd do differently now)

✅ What really makes a CEO successful (hint: it’s not hustle)

✅ Her mindset around building a business that supports her family—not the other way around

This isn’t just a success story. It’s a real, raw, behind-the-scenes look at what it actually takes to build something scalable, profitable, and sustainable when you're the primary breadwinner and your family depends on you.

Dylan doesn’t believe in the fantasy of balance—but she does believe in automation, systems, and intentional design. She breaks down how she made strategic hires, why she fired most of her original team, and the CEO-level thinking that finally gave her peace of mind and scalability.

So whether you’re just starting out or you’re deep in the messy middle of growing a team, Dylan’s journey is proof that you can pivot, thrive, and lead with integrity—even when it’s hard.

Click >>PLAY<< to hear all of this and:

[04:00] Why Dylan walked away from a successful corporate career (even when it didn’t make sense)

[11:32] The moment she knew she had to pivot from Etsy to digital education (and how she made the leap)

[21:15] What she learned from hiring too fast and the cost of misalignment in team culture

[32:49] How automation helped her regain her time and scale to multiple 7-figures

[43:00] Why Dylan says the goal isn’t work-life balance—it’s building a business that supports your LIFE

[50:27] Dylan’s #1 advice for entrepreneurs who feel stuck in the “scattered zone”

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Connect With Dylan Jahraus:

Dylan Jahraus is a multi-7-figure entrepreneur, former corporate professional, Etsy shop owner, and founder of a digital education company teaching others how to build successful online businesses. She’s known for her systems-first approach and passion for helping women scale sustainable income streams. You can learn more at dylanjahraus.com or follow her on Instagram @dylanjahraus.

Download Dylan’s Organic Growth Mastery Checklist , your ultimate guide to building authority and scaling revenue without relying on ads.

Click >>PLAY<< to listen now!

Dylan Jahraus

Dylan Jahraus is a leading e-commerce strategist with over 13 years of experience helping entrepreneurs scale profitable online businesses. She first made her mark by building her Etsy shop to over $1M in profit before expanding to Amazon and Shopify. In 2022, she launched her e-commerce coaching program that grew to $10M organically, without ads, in just its first 14 months. Today, she leads a team of 46 and has coached over 4,500 students to generate more than $27.47 million in combined monthly revenue. Dylan’s proven strategies have built a thriving community of 116,000+ YouTube subscribers and 550,000+ podcast downloads on Etsy Seller Success with Dylan Jahraus. In 2024, she launched etSEO, a powerful SEO tool for Etsy sellers that served thousands within its first two months. Known for her practical, results-driven approach and engaging teaching style, Dylan has become a sought-after speaker for summits and workshops, where she empowers audiences with actionable tactics to drive exponential growth in their businesses.

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