Can I be real with you?
There was a season where I cringed every time someone mentioned my website. Not because it was outdated (okay, maybe a little)… but because I knew it wasn’t working for me the way it should.
In this episode of the Jasmine Star Show, I’m pulling back the curtain on a powerful conversation I had with a friend who sold his business for a rumored $40 million and is now building his personal brand with intention. He came to me for content strategy advice—and what started as a simple consult turned into a deep dive on why websites matter more than ever in the age of AI.
Here’s the truth: if your website isn’t optimized for how real people (and search engines—including AI tools like ChatGPT) are searching today, you’re missing out on qualified leads and massive opportunities.
This episode will walk you through:
- Why your website—not social media—is your most valuable digital asset.
- The 3 things a high-converting website must have to stop your dream clients from bouncing.
- What one standout agency website did so well that it instantly built trust—and what we can learn from it.
- How AI search engines are changing how people find service providers… and how to make sure your site shows up.
Plus, I’ll share the real moment I had to take a long, honest look at my own site—and the changes I’m making to future-proof my brand.
If you’ve ever wondered:
- “Is my website actually helping my business grow?”
- “How do I show up in AI searches like ChatGPT and Claude?”
- “What does ‘good’ copy actually look like on a site?”
- “Do I really need to update my website?”
This episode is your wake-up call (with love, of course 💁🏽♀️).
Friend, you work way too hard to have a website that doesn’t work for you. Tune in now to learn how to turn your site into the high-converting, lead-magnetizing machine it was always meant to be.
Click >>PLAY<< to hear all of this and:
[00:56] I sat down with a friend (who casually sold his biz for $40M 🤯) and helped him choose a content agency. What we discovered completely shifted how I think about websites.
[02:45] Same offers. Same ballpark pricing. But one website? It leaped off the screen. I’ll tell you why.
[04:36] We’re talking clear messaging, strong copy, and design that feels like a whole vibe. This is what separates a ‘meh’ site from one that makes people want to buy.
[06:31] This one agency’s website had us pre-sold before a single sales call. Imagine what that could do for your business.
[08:35] I had to take a hard look at my digital storefront—and ask: is this helping or hurting?
[10:40] Let’s break it down: copy, message, design. Plus how to stay visible as AI search takes over the way people find your biz.
Articles to Help Create Website Copy:
AI for Creatives: Boost Efficiency Without Losing Your Voice
Is AI Killing Your Website’s SEO? (A Deep Dive for Showit Users)
Listen to Related Episodes:
You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.
I built my website with Showit because it gives me total design freedom.
If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!
Click >>PLAY<< to listen now!
