If you’ve ever grown so fast that you didn’t recognize yourself anymore… this one is for you.

Before we dive in, quick reminder: If this episode resonates, share it with a friend who’s building something big. Growth is easier when you don’t do it alone.

Today I’m sitting across from someone I genuinely admire — and yes, I’m saying it out loud — the brilliant, grounded, wildly insightful Leila Hormozi.

This is her second time on the show, but this conversation? It’s different.

Because instead of talking about marketing, revenue, or systems… we went behind the curtain.

We talked about identity.

We talked about criticism.

We talked about what happens when your business grows faster than your comfort zone.

Leila opened up about the early days of putting herself online and the wave of criticism that followed. People questioned her marriage. Her success. Her voice. Her appearance. And even when you think you’re strong enough to brush it off… those comments sit in the background.

She shared something that hit me square in the chest:

“Nobody gives a sh*t… so why should you?”

And here’s the truth — when you’re building something meaningful, people will have opinions. Not because you’re doing it wrong. But because you’re visible.

What I loved most? Leila talked about realizing she was filtering herself. Trying to appear “perfect” so no one could criticize her. But growth required letting go of that shell.

And that’s where this episode shifts.

Because in the last year, Leila experienced explosive growth. Major revenue increases. Massive public wins. Bringing on a powerhouse co-founder. Health challenges. Huge milestones.

From the outside? It looked like a highlight reel.

From the inside? It felt like unfamiliar territory.

And that’s the part no one talks about.

When your company grows rapidly, you are forced into versions of yourself you’ve never been before. You’re leading at a level you’ve never led. Managing complexity you’ve never managed. Making decisions that stretch your capacity.

Growth requires letting go of something familiar and grabbing onto something new.

And new is uncomfortable.

There was a moment in the conversation when Leila said something that I want you to sit with:

“The more you want to grow, the more you’re going to be in pain.”

Oof.

Not because growth is bad. But because growth demands identity shifts.

It demands releasing the old version of you that was competent at that level… and stepping into a version of you that doesn’t quite know what she’s doing yet.

If you’re a 7-figure founder scaling to 8 figures…

If you’re hiring leaders for the first time…

If you’re outgrowing your own systems…

If you feel like you’re white-knuckling success…

This episode is your permission slip.

You’re not broken.

You’re not ungrateful.

You’re not doing it wrong.

You’re evolving.

We also talk about honesty as a core value. Leila shared that being honest — even if it invites more criticism — matters more than being liked.

And that right there? That’s leadership.

Because the truth is: people are going to have opinions anyway. You might as well be honest.

If you’re in a season where you’ve let go of the “old you” but haven’t fully stepped into the “new you” yet… welcome.

That in-between? It’s uncomfortable.

But it’s directionally correct.

And I promise you — on the other side of that discomfort is expansion.

From one evolving entrepreneur to another… you are not alone in the stretch.

Let’s keep growing.

Click >>PLAY<< to hear all of this and:

[00:01] How to stop trying to “prove yourself” to the internet

[00:05] Why hyper-growth feels like pain—and what 2025 taught her about “unfamiliar territory”

[00:10] The moment health forced leadership evolution

[00:15] How “dangerously confident” content gets made when life is falling apart

[00:20] The self-care boundary that actually scales a company

[00:28] Her non-negotiable morning routine

[00:35] The leadership book she had to write

[00:49] Flash-fire leadership: building a culture where people tell you the hard truth (and how to reward honesty)

Listen to Related Episodes:

• Building a Wildly Successful Business (and how to show up when it’s hard) with Leila Hormozi
• How You Can Develop the BEST Traits in Leadership
• Growing in Life + Business: What I'm Learning in the Messy Middle

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