If you’ve ever felt like social media is a moving target—like just when you finally figure it out, everything changes again—this episode is for you.
Because here’s the truth: it’s not just changing… it already has.
And instead of resisting it, what if you leaned in and used it to your advantage?
In this episode, I’m bringing you inside a live, high-energy, flash-fire Q&A I hosted with a room full of brilliant entrepreneurs. No fluff. No long-winded backstories. Just real questions and real answers about what’s actually working right now in social media marketing.
And friend… we covered a LOT.
We talked about how the algorithm has shifted from showing your content to followers → to showing content based on interest. Which means you’re no longer just talking to people who already know you—you have an opportunity to reach brand new audiences every single day. (Yes, this is your moment 👀)
But here’s the catch: if your strategy hasn’t evolved with the algorithm, you might be missing out on the biggest opportunity in front of you.
So let’s fix that.
One of the biggest takeaways from this episode? There are three types of customers, and understanding them will completely change how you market:
- People who know they have a problem and are actively looking for a solution → Sell to them directly.
- People who know they have a problem but don’t know the solution → Educate, share your best content, and build trust.
- People who don’t know they have a problem and don’t care → Bless and release, boo. Not your people.
And if you’ve been trying to speak to everyone… it might be why your content isn’t converting.
We also got into something that might feel a little uncomfortable—but it’s powerful:
👉 If nobody is engaging with your content… YOU start the conversation.
Instead of waiting for comments, waiting for DMs, waiting for the algorithm to “pick you”… what if you took initiative?
Think about it like this: if you walked into a party, would you stand in the corner waiting for people to come talk to you? Or would you introduce yourself?
That’s your social media strategy.
Start conversations. Send DMs. Connect with the people who already follow you. Even if you have 33 followers—that’s 33 opportunities to build relationships.
And no, it’s not “weird.” It’s business.
Another big mic-drop moment?
👉 Giving away your best stuff is NOT the problem.
The problem is stopping there.
Because marketing has layers. Yes, you can create a lead magnet—but what happens after? Are you following up? Are you nurturing the relationship? Are you adding that personal touch that most people aren’t willing to do?
That’s where the magic happens.
And yes… it takes more work.
But it also leads to more sales.
This episode is your reminder that success isn’t about doing what’s easy—it’s about doing what works.
Click >>PLAY<< to hear all of this and:
[00:00] How identifying the 3 types of buyers helps you market smarter (not harder)
[02:25] A simple mindset shift that turns passive followers into active leads
[03:26] Why scheduling your marketing like an appointment changes your results
[04:14] Why your “best stuff” should be shared—and how to actually convert it into sales
[05:42] What it really takes to get that “yes” (and why rejection is part of the process)
[15:02] How long to test content before pivoting (90-day rule)
Listen to Related Episodes:
- The Real Reason Customers Choose You (It’s Not What You Think)
- 3-Part Framework for Creating Engagement and Getting More Customers
- Four Strategies to Engage Your Audience Before a Promotional Period
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Click >>PLAY<< to listen now!
