Imagine feeling confident with a strategy of attracting dream followers who'll authentically engage with you...and turn into customers! In this FREE online class, I'll walk you through How to Plan, Create and Execute a Month of Social Media Posts in ONE Day. Save your seat now!

SAVE MY SEAT

JOIN MY FREE
MASTERCLASS

How to Know if You Have the Right Type of Instagram Account for Your Business

April 21, 2020 - Business, Podcast

Coaching

Ask Me Anything

Featured

MotivationAL

PERSONAL

ALL

ALL CATEGORIES

Are you struggling to identify your voice on social media? 

There are millions of Instagram users so let’s get you to stand out, boo boo! In this episode, I’m talking all things branding.

I believe the foundation to growing a tribe of loyal followers is by defining what branding category you're creating on Instagram.

This is going to help frame what you should be posting, how you should be posting it, and help your followers understand what to expect from you. 

>> A brand is a set of expectations, memories, stories, and relationships that account for a consumer's decision to choose one business over another.<<

My goal is to help you become a strong Instagrammer by identifying your brand experience and placing yourself in one of four main categories:

  • Informative
  • Lifestyle
  • Specialty 
  • Aesthetic

An informative Instagrammer provides valuable insight from their unique perspective on a particular topic. 

A lifestyle account is less about the account itself and more about the person behind it. The followers are interested in seeing what that particular person is doing, eating, wearing, vacationing, etc. 

A specialty Instagrammer works hard at showcasing their specific specialty or niche better than their competitors, and they create experiences around their differences rather than similarities. 

And our final category, an aesthetic account. These Instagrammers work tirelessly using their creative efforts to produce stunning photos. Their followers come to pause, to look longer, and to appreciate the effort of the work that it took to make that photo come to life. 

Now comes the hard part. You gotta choose ONE

I completely understand that your feed could fall between a few of these categories. I also know the feeling of not wanting to be put in a box and limited.

But by choosing one, your vision becomes more clear and highly focused. It helps train your audience what to expect from you.

So friend, use this episode to determine which will benefit your business the most and play into your natural strengths!


It’s time to get excited boo… this is the start of something great for your Instagram account! Click play >>HERE<< to hear ALLLLLL about it.

If you've enjoyed this training on defining your Instagram account, you will LOVE my free class  on How to Plan, Organize and Execute 30 Days Worth of Content in 1 Day! Click >>HERE<< to register and join us LIVE.

SHARE TO

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

Free Productivity
Planner

Free Instagram
Guide

Free Stock
Photos

How To Get Organized And Create
A Productive Work Schedule

5 Ways To Easily Get Authentic
Engagement On Instagram

5 Photos For You To Use On
Social Media

Get Started By Downloading My Free Resources

FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...