For most of my life, we did NOT talk about money.
Like…at all.
Money wasn’t dinner-table conversation. We didn’t casually discuss investing, revenue, financial goals, or how to make more of it. Looking back, I think part of the reason was simple: we didn’t have much money to talk about.
So when I entered the online business world and heard entrepreneurs openly discussing revenue, investments, financial goals, and the ways they were multiplying their money?
Your girl was SHOOK.
I felt like I had walked into a room where everyone was speaking a language I’d never learned.
And for YEARS, I stayed quiet.
It took me more than six years to feel comfortable sharing the financial details of my business with another business owner. But slowly, something changed.
I started talking.
Then I started asking questions.
Then I started learning.
Then I started taking action.
And somewhere along the way, I realized something that completely changed my relationship with money:
Money isn't good or bad. Money is a tool.
Money is a resource. Money creates optionality. And when I stopped expecting money to be a savior and started viewing it as a vehicle, I could finally begin learning how to use it.
Which brings me to my conversation with Tori Dunlap.
Tori is widely known as a financial feminist, and one of the things I've always admired about her is her willingness to SAY THE THING.
She talks about money. She talks about women making money. She talks about investing money. And she does it with bold opinions, candor, and very little concern about whether everyone on the internet agrees with her.
Basically? My kind of woman.
When Tori invited me onto her podcast, I was honored…and, if we're being real, a little nervous.
But the conversation we had went far beyond money.
We talked about what happens when you have an idea for a business but you're terrified you'll fail.
We talked about the skills women overlook because they come so naturally that we assume everyone else can do them too.
Friend, THAT THING you do effortlessly?
The thing people constantly ask you about?
The thing you keep dismissing because it seems “too easy” or “everyone already knows how to do that”?
That could be valuable.
Maybe it's photography. Meal prepping. Organizing a home. Marketing. Financial planning. Baking cakes.
The question isn't simply, Can I do this?
It's: Who can I uniquely serve by doing this?
Because here's the thing about building a business in a saturated market: there will ALWAYS be competition.
But people don't just buy the cake. They buy from the baker.
They don't just buy the photographs. They hire the photographer.
They aren't simply choosing a product or service. They're choosing a HUMAN.
And that human? Boo, that's YOU.
Your perspective, experiences, personality, values, and way of doing things become part of your unique value proposition.
This is why hiding yourself in your marketing doesn't make business easier.
People want to know who they're buying from. They want to trust you. They want to understand why you do what you do.
Will everyone like you?
Nope.
Somebody will think you're posting too much. Somebody else will wonder why you disappeared when you post less. They'll judge the business, the outfit, the decisions, the pizza you ate on the couch…whatever.
People are gonna people.
So if they're going to have opinions anyway, you might as well build something you LOVE.
And if you're thinking, But what if I fail?
I want you to remember something deeply personal I shared with Tori.
When I was 25, my mom was 50 and battling brain cancer. From her hospital bed, she wasn't talking about everything she'd done.
She talked about the things she hadn't done.
That experience changed me.
I would rather live a life filled with possibility—and yes, failure—than reach the end carrying the weight of regret.
So talk about the money.
Ask the question.
Share what you know.
Start the business.
Show people what makes you different.
Because your goal isn't to become the only person doing what you do.
It's to become the person YOUR people want to do it with.
And friend? There's room for you.
Click >>PLAY<< to hear all of this and:
[00:00] Why talking about money can feel taboo—and how normalizing the conversation changes everything
[01:46] How seeing money as a tool instead of a savior can transform the relationship with wealth
[03:25] Why risking failure can be better than living with regret
[04:30] How to recognize skills that could already be generating income
[05:26] Why a saturated market doesn’t mean there isn’t room for another business
[07:01] How human connection influences buying decisions and builds trust
[07:56] How to show up even when there’s fear of judgment
[08:09] Why building something meaningful is worth the risk of other people’s opinions
Listen to Related Episodes:
- How Women Reclaim Power Through Money with Financial Feminist, Tori Dunlap
- 3 Money Beliefs That Made Me Millions
- The Top 5 Things Successful Women Do Differently
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