If I were to stop you on the street and ask you who your business is for, would you hesitate or would you be able to confidently describe who you cater to?
Most business owners I talk to struggle with not knowing who their ideal client is.
>>They try to reach everyone, but by doing that don’t really reach anyone.<<
I get it boo: you’re scared to limit your sales by limiting your audience. Some members of Social Curator felt the same way!
But in a recent coaching session I explained how creating an ideal client profile is going to help you market, serve, and connect with them which leads to an increase in sales.
Friend, the largest budget, flashiest Instagram video, or educational Facebook Live won’t do much unless you have a clear idea of who’s actually supposed to see it to begin with.
Let’s change that!
In this episode you’ll hear a list of questions to help you build your client profile. By knowing their age, where they live, or where they shop, you can more clearly draw them in with a post that resonates with them, a photo they can relate to, or tutorials to show them how your product or service fits into their lifestyle.
By knowing your ideal client, you will know:
- Whether to make a Taylor Swift or a James Taylor reference.
- That if they live in the city, they’ll want to see tips on using your product or service in an apartment versus a house.
- To use a photo of the mountains or a photo of a beach to grab their attention.
>>You want your ideal client to feel like you know them, can connect with them, and fit their needs like nobody else.<<
Listen in on how I take 4 Curators step-by-step through this process and in the end not only create the client of their dreams but walk away with much more specific marketing approaches and branding techniques.
Buttercup, there’s already an audience out there looking for what you provide. Now let’s help you connect with them! Click play >>HERE<< to begin building your dream customer profile.
If you’re looking for more tips on marketing and engaging with your ideal audience, Social Curator is the place to be! I’d love for you to get a sneak peek of the inside >>HERE<<.
Brandi is a social media consultant and coach who works one-on-one with entrepreneurs, content creators and coaches to streamline their social media and create a system so they can get their message out into the world. Brandi has been in the business of social media for the past 10 years and entrepreneurship for 2 decades. Her latest project is her new Youtube show – called The Passionpreneur Series where she interviews experts in business from around the world and shares social media/content creation tips and resources weekly. Lastly, Brandi lives in San Diego, CA and is currently obsessed with great coffee, smooth whisky and chocolate!
Christina, founder of Chrissi Harmon Jewelry, makes beautiful gemstone and precious metal jewelry. She has been designing jewelry since she was young but decided recently to turn her jewelry “hobby” into a business. Her and her husband Brian are blessed to have wonderful cats, dogs and horses as their “children”.
Rose became a photographer because she loves the way memories lighten people up. It’s a love that grew in her as a child when she received her first disposable camera and continued through her adult life. After college, Rose’s photography business was her side hustle for many years until she began investing in more training with photographers in her industry and a mastermind to help give even more value to her clients. Now, Rose gets to create photos for personal and business brands to help them showcase their unique value to their audience. Her clients get to show up for their ideal client more confidently with photos that align their business.
Lyndie Putnam is a Certified Life Coach and Seminar Leader with a B.S. in Counseling Psychology. She is passionate about helping ambitious professionals, entrepreneurs, and visionaries take their success to the next level by providing the fundamental tools and strategies to develop a resilient, strong mindset. With seven years of experience in a competitive sales field, Lyndie knows how important a person’s mindset is for sustained success. Through my one-to-one coaching, she helps people break free from personal limitations that hold them back, so they can boldly move forward and reach their goals with ease and confidence.