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Practical Tips To Building Your Brand On A Budget

September 13, 2019 - Branding, Business

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Seth Godin defines a brand as “A set of expectations, memories, stories, and relationships that accounts for one consumer to choose one product or service over another.”

  • Did Seth say your website is your brand?
  • How about your business cards?
  • Your social platform?

No. He said you can’t buy a brand!

A brand is not defined by a business, but by the consumer’s perception of the business.

So my question to you then becomes: What are you doing online to create experiences for your customers?

>>I once heard that your brand can be described by what someone says about your business when you walk out of the room.<<

Today, we’re going to talk about how I built my brand on a budget.

1. Create content.

What does one do when they want to start a business with no education, no connections, no money? I started a blog in 2006.

It started as a way to document my successes, failures, and mistakes, but soon became a way to connect with random people all over the world sitting in their cubicles.

>>I learned the art of engagement when I stopped caring about MY life and started asking people about THEIRS.<<

2. Create personal connections.

The girl who couldn’t get a single comment or client in 2007 grew, over the next 13 years, a brand that amassed hundreds of thousands of followers by making one-on-one connections.

>>That’s the secret, friend: connecting with people ONE by ONE.<<

3. Educate your audience.

Let’s fast-forward to the pinnacle of my career, when I was getting paid top dollar to photograph all over the world in 2014.

>>I was ON Instagram but not USING Instagram to build a brand… Until I created educational content for my audience.<<

I asked my followers what questions they had for me, and shared EVERYthing I knew. This content built trust and baby boo, trust builds a brand.

Buttercup, you may not be the smartest, the prettiest, the richest, or the most connected. I know I wasn’t.

But you CAN build a brand by creating experiences, sharing content, and educating your audience and creating personal connections.

Would you like a my Branding Bundle, which includes Your Dream Customer Profile, The Fastest Way to Find Dream Clients Guide, and a Copywriting Workbook to Attract Dream Customers?

Download the Branding Bundle HERE and learn how to develop a brand without having a dime to your name.!

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Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

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You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...