Running A Business In The Midst Of Uncertainty

I bet when the ball dropped in Times Square ringing in the year 2020, NONE of us could’ve guessed what would happen only a few months later.

*That’s right, I’m talking about the “C” word that will forever be etched into our memories: COVID-19.*

Now that we’re experiencing chaos, self quarantine, and a toilet paper shortage, I’ve been receiving a lot of questions from concerned business owners on what their next steps should be.

While I’m flattered that people value my opinion enough to ask me the hard questions, here’s the reality, boo boo:

>>We are ALL going through this time of uncertainty together. I have just as much (in)experience with this as you do!<< 

But because I love you *and because I’ve got some time on my hands…#socialdistancing*, I’ll tell you what I DO know. 

Right now is a very interesting time to have a business. 

In the midst of the unknown, I am seeing two types of entrepreneurs:

  • Those that realize it’s the perfect time to innovate, adapt, and diversify.
  • Those that become frozen in fear because they are unsure what to do.

Let me just say that BOTH of these responses are OK! Your feelings are valid because this situation is poking all of the pressure points for so many of us!

Regardless of what category you’re in, it’s time to dig deep and ask yourself what you can do now to get to where you want to go. 

When this pandemic is over, your business may not look like it did a few weeks ago. Being adaptable to the reality of the situation and making changes as necessary is crucial for entrepreneurs everywhere. 

>>Don’t let 2, 4, or 6 weeks ruin what took 2, 4, or 6 years to build.<<

Right now, while we’re all hunkered down in our homes for who knows how long, cling to the truth that we CAN get through this, and we WILL get through this. 


Because we are the crazy ones.

>>While everyone else is crumbling under the pressure that comes with uncertainty, we see this time as an opportunity.<< 

And you know what we do with opportunities? We RUN with them. 

So wash your hands, stay healthy, and run like the wind, boo.