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Should You Share Your Secrets?

May 14, 2021 - Business

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I was recently answering questions on an Instagram Live when Letty asked: “Should you give away all your secrets on social media?” 

This was a question I had heard before. 

There are always business owners popping into my DMs asking me similar questions:

  • What's the difference between free and paid content? 
  • If I give away everything I know for free, then what would be behind the paywall? 

And here’s my cold, hard answer: 

>>I don’t believe in secrets.<<

Should You Share Your Secrets?

Maybe I developed that opinion as I grew up with four siblings, but that statement holds true in business, too.

I hate to break it to you, but there’s nothing under the sun that hasn’t been done before.

>>The people who get the lion's share of business are those who share something that no one else would.<<

Think about who you follow: 

  • The influencer who “tells it like it is”, 
  • The blogger who’s always “keeping it real”, or
  • The athlete who brings you behind the scenes of their “real life”. 

What do they all have in common? *They’re not keeping secrets!*

Those people you trust are simply people that you feel like you know in some capacity.  

These people have shared a piece of what they know, who they are, and why you should care. 

>>Being 100% honest, raw, and real is the only way to get people to know, like, and trust you.<<

*And trust = sales!*

So, moral of the story? Create content that is true, authentic, and relevant. THAT is the one of the best ways to get people to pay you.

Sharing what you know, then offering ways, tools, or resources to make it happen with your help is how you can share everything you know and *still* make money.

If you want to serve and serve well, I have the perfect resource for you, friend! My Ideal Client Workbook is just the thing you need to boost your engagement and hone in on the secrets your ideal client is dying to hear! Download it >>HERE<< and start mind reading today!

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[With cherry flavored chapstick.]  

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In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...