Sticking Out from Your Competition: How To Position Your Business

If you stumbled upon this post, this is part 3 of my Next Level Entrepreneur video series, a sneak peek into a consulting session I had with 4 entrepreneurs at the Golden Door Spa.

This video series is intended to pour light on our common struggles as business owners, regardless of our industry, if we sell a product or service, or how long we’ve been in business.

In the video below, we discuss how to position your business to stick out from the competition. It started when Jenney asked: In a sea of businesses that do exactly what we do, how can we can visually attract our ideal client?

In my mind, it comes back to the first of the three tenants: Who are you targeting?

When you know who you’re clearly targeting, everything else comes to play. If you know your brand message and you know who you’re talking to, visuals are not as important.

When it comes to content, photos are visually pleasing, but copy and story are what sells.

A pretty grid may make people admire you, but I’m not concerned about being liked or popular, I’m concerned about building a profitable business.

If you find the gap in the market, reiterate your brand message, and show that you are uniquely qualified to help them by giving them free content to build trust… THAT is when the sale happens.

However, there are still so many of us getting caught up in the visuals of their Instagram feed, but I’d like push back on that and ask this:

Out of the people you follow, how many of those accounts have you gone back to their profile in the last 30 days?

Most of us are not looking at people’s profiles unless we are about to follow them. So, when someone lands on your profile for the first time and is deciding on whether or not to follow you, that is when it is so important to have a branded bio.

>>A branded bio is your business card.<<

I have a 5-part formula for how to brand your bio, because boo, I don’t care if you have a perfectly curated grid if your bio is non-descriptive and vague!

Photos are important but your bio is what sells. Your feed complements and showcases your brand, but your bio tells them what you do.

To create a feed that complements your brand and is aesthetically pleasing without being too perfect, have anywhere between 9 and 12 categories about what you post. Categories streamline how you talk about your business without selling your business.

For example, on my Instagram every 9-12 photos I post about coffee, my dog, books I’m reading, and my husband. When people go to my feed, it naturally looks nicer because people know what to expect.

That, my friend, is how to position your business, create compelling content without being repetitive, and use categories to create a cohesive feed that gets your followers excited.

Be sure to download the free Next Level Action Guidebook to make sure you’re completing the exercises and taking additional notes to apply what you learned, and I’ll see you in video 4!