Are you up for a challenge that will boost your social media engagement and get engagement with potential customers… oh, and it’s FREE?!
>>Here’s your challenge: show your face on Instagram Stories every single day for 5 days in a row to conduct market research for your audience.<<
A lot of business owners use Instagram Stories to show the behind-the-scenes of their day and relate to their audience by sharing their meals, pets, children, workout routines, and more. This is a wonderful way to utilize them because these 15-second photo or video clips are truly one of the BEST ways to connect with your followers.
Stories offer a real-time and personal approach to engage with your audience, and they now allow multiple ways for that audience to engage with you (such as commenting via direct message, and responding to questions, polls, and sliders).
When a viewer takes an action (watches your Stories, sends you a direct message, shares your Story, etc.), this engaging behavior shows the algorithm that they want to see more of your content.
>>This means your posts and Stories will be bumped up on the priority list in their feed which increases the likelihood of more engagement… which is exactly what we want!<<
In case you still aren’t convinced, let me sweeten the deal with this statistic: Over 500 million Instagram users watch Stories every single day!
That number alone is enough to prove just how many people you can connect with by posting photos or videos to your Stories.
Using this feature to reach your audience can massively uplevel your business. And since they’re only viewable for 24 hours, they are a great tool to conduct market research about what your followers want to see more of on your feed and in Reels.
To get your wheels turning, here are 3 ways you can use Instagram Stories to conduct market research!
Learn about their demographics, what they like, and what they don’t like by asking them questions, sharing quizzes and encouraging them to answer questions via polls.
For example, if you are a wedding planner you could ask your audience:
If you own a coffee shop, you could poll your audience on:
Gathering this information in a fun way on your Instagram Stories can make a huge difference in your business!
If you haven’t started a business yet or you’re looking to add a new product or service to your lineup, you can use Instagram Stories to “test” your idea before investing too much time, energy, and money into it.
Here are some examples:
If you want to start a blog, you could ask your existing audience for:
If you are a graphic designer, and want to add website design onto your logo design services, you could poll your audience on:
What I love about this way to conduct market research is that not only is it benefiting YOU, but when you finally release the business, product, or service, your audience will feel like they had a hand in developing it – which is a great way to build relationships with them!
My favorite way to conduct market research using Instagram Stories is to gain insight on what your ideal customer wants to see and consume.
>>Whether you have an audience of 50, 500, or 5,000, it’s always a great idea to regularly poll your audience on what they want to see more of.<<
In the past, I’ve asked my audience if they want to see more lifestyle or business content, nail art or social media marketing, family or work, and their answers have helped me shape my content into exactly what my ideal customer would like to see: a lot of business, with a little lifestyle mixed in.
So there you have it: three ways to conduct market research using Instagram Stories. If you’re just getting started with Instagram Stories, download my Instagram Stories Checklist. It will walk you through everything you need to know to start making your Stories like a pro! Click >>HERE,<< then start creating!
Life is about to get a whole lot easier.
Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye.
[With cherry flavored chapstick.]
Oh, friend, it's time to start growing your business on Instagram.
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.
It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.
You're busy, pulled in lots of directions, and trying to run a business.
In addition to all this, you know you should be posting on social media, so how do you balance it all?
I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!
How To Get Organized And Create
A Productive Work Schedule
5 Ways To Easily Get Authentic
Engagement On Instagram
5 Photos For You To Use On
Social Media
Oh, friend, it's time to start growing your business on Instagram.
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.
It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.
You're busy, pulled in lots of directions, and trying to run a business.
In addition to all this, you know you should be posting on social media, so how do you balance it all?
I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!
I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.
If you need me, just follow the trail of empty La Croix cans around my house.
"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...
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