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3 Factors That Determine Success on Social Media

August 13, 2021 - Business, Business Tips, Marketing

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Do you want your posts to be seen, your followers to engage, and your audience to be primed to be customers?

*I thought so.*

But I’m going to deal it to you straight:

>>Social media platforms rely on user behavior to create unique feeds.<< 

You and I could follow the same 100 accounts, but our feeds would look entirely different from one another because of the content we chose to interact and engage with. What we see first is related to what we engage with the most.

The same is true for your followers.

Here are the 3 factors that determine what your followers will see and how to leverage them for success in your business:

Success on Social Media

Relationship

If your followers are engaging with you, that indicates to the algorithm that you have a relationship with each other and they want to see more from you.

So, how do you create an engaging post? Well, I’ve cracked the code, and it’s called the H.I.C. Formula.

In every post, include:

  • Hook – The first sentence that grabs your readers attention.
  • Insights – The bulk of the caption that offers value or an inside look.
  • Call to Action – The last sentence that instructs the reader to engage in some way.

Interest

Next, you need to pique the interest of your ideal client by providing content that resonates with them and offers the solution to their problems.

The best way I have found to do this is to share to my Instagram Stories.

Stories create an engaging, fast-paced environment with a casual atmosphere. The video component offers a unique opportunity to form deeper relationships and show what life is like behind the scenes, which makes you more relatable.

Relevance

I’m going to put a stake in the ground and say that you become relevant by creating content.

You actually won’t know what people are going to respond to until you create content in large quantities.

>>This means that you don’t know what type or topic of content your followers will resonate best with until you create it.<<

The more options you give the algorithm and the more you post, the more inventory the algorithm has to serve up to those who are most likely to engage.

Now, that may seem daunting, but you are not in this alone. I want to help!

Enrollment for Social Curator is Open! Get social media resources, coaching at accountability at socialcurator.com/join

When you join Social Curator, the Social Curator team and I empower you with all the tools and education you need to succeed:

  • Group coaching and masterclasses (with me and some brilliant minds)
  • Accountability challenges each month (because we want you to show up)
  • Guided tutorials on how to market your business on social media (that lead to sales)
  • 30 caption templates (you’ll never wonder what to say)
  • A gallery of 3,500+ lifestyle photos (that will always stop the scroll)
  • A monthly marketing Action Plan that’ll turn you into an industry leader (yes, YOU!)
  • …and MORE for just $49/month!

Are you ready? You can join >>HERE!<<

I’d be honored to see you inside Social Curator today.

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...