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Successful businesses aren’t the best. They’re the most valuable.

October 19, 2016 - Business, Business Tips

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As a child, I didn’t learn how to read until I was 11 years old.  I was terrible at math (I still don’t know my multiplication tables), and I couldn’t memorize state capitols if my life depended on it.  My mother thought I was brilliant, dynamic, and perfect.  Why?  BECAUSE I WAS HOMESCHOOLED.

I not-so-secretly think it’s a prerequisite as a homeschool mom to believe your child is amazing.  My mom was fond of telling me I was unique and special, but it wasn’t until I set foot in a public high school my freshman year that I understood just how wrong she was.

No matter what my momma said, I wasn’t a special snowflake.  I was one of thousands of kids trying to stand out in the world.

But I learned a valuable lesson:  it’s not enough to be awesome.  In business (just like in life), people invest in you when you present value for THEM.  You might think you have an amazing product or service (or, if you’re my mother’s child, think you’re amazing just for breathing), but if your business doesn’t help them [lose weight, save time, make better food, find love, etc.] make their life easier [by getting organized, managing their kids, offering shortcuts, etc], or diminish fear [by demonstrating safety, salvaging opportunity costs, giving guidance], you’ll have a hard time getting someone to pay for what your business provides.

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It’s not enough to have a great product.  It’s not enough to have a great service.  It’s not enough to be the best at what you do.  In fact, I don’t believe that the most successful entrepreneurs are the best…the most successful entrepreneurs are those who show their value to their customers.  Period.

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[With cherry flavored chapstick.]  

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...