Wanna see me flash an attitude?!
I’m sorry (not sorry), but I need to step on my soapbox for a minute today.
Do you know one of the most common statements I hear from business owners?
“Jasmine, social media just doesn’t work for me.”
*Lemme put on my hoop earrings for this next part…*
>>Tell me it doesn’t work, and I’ll show an account that ain’t working for it!<<
Yes, I said what I said.
See, without fail, I will head to the accounts of the people who make this statement and they aren’t using social media well in the first place.
>>Social media is not supposed to be effortless, and it certainly isn’t going to hand you success without the hard work that should precede it.<<
If you think social media isn’t for you, here are 7 tactics that are not working for you.
Ok, first and foremost, how can you complain that social media isn’t generating business for you when you aren’t posting?
Social media is an incredible marketing opportunity and your posts are free billboards that you can leverage to build the know, like, and trust factor with those who see it.
There’s literally not another marketing opportunity out there like it… much less one that is free.
Post and post consistently. It’s as simple as that.
No Caption Strategy
It isn’t enough to simply post. You need to provide posts that are entertaining, educational, and empowering.
This can feel like a tall order, but I have good news for you: I’ve cracked the code.
There are 3 elements that every social media caption should include and they are a hook, insights, and call to action.
I call this the HIC Formula and it will never lead you astray.
No Visual Variety
In addition to your written caption, you can also approach the visuals you share with a strategy.
If you find yourself only posting pictures of your morning cup of coffee or your dog, it’s time to mix it up!
That’s not to say that you shouldn’t include those things on your feed. Instead, diversify the visuals you share to be more appealing and offer greater interest.
No Hashtag Strategy
As you prepare your post, you also need to consider how you’ll get eyes on it.
Statistically speaking, only 2-4% of your audience will likely see any piece of content you create, but hashtags are a great way to increase your reach when you use the proper strategy.
Hashtags are great for increasing reach, but you still need killer content in order to garner engagement.
When you pair the two together successfully, it’s a match made in heaven.
No Boss Bio
It’s no secret that the attention span of humans is decreasing at a rapid rate.
With approximately 3 seconds to pull someone into your profile when they visit it, it’s paramount that it showcases what you do, who you serve, and the value you offer in a way that is simple and easy to understand.
You are the only truly unique thing about your business.
I know that’s hard to hear, but there are hundreds, thousands, even millions of people in every industry.
If you post about your product or service in a generic way, you’ll never stand out in a sea of thousands.
But, the good news is that no one can do what you do in the way that you do it.
Your clients and customers will resonate with you because of your special perspective, insights, stories, and overall vibe.
Consider this your official invitation to let your colors show and be your authentic self on social media.
No Real Engagement
Social media was created to be social.
Let me say that again a little louder for the people in the back: Social media was created to be social!
If you are not spending time engaging with your comments and messages, how can you expect people to continue interacting with your content… let alone hand over their credit card information?
Establishing quality relationships is the key difference between a business that is successful and one that is not.
If you are ready to have social media work for you, it’s time to do the W.E.R.K.! If you are ready to dive in, one of the quickest changes to make that packs a big bang for your buck is revising your bio. Learn the 5 Things That Should Be In Every Business Owners Instagram Bio and implement them today. Dive in by clicking >>HERE<< and watch how it changes your business for the better!