This past week I’ve been asked by three separate business owners a variation of the following question:  “I do more than one thing…I am an X who also does Y and provides Z…how do I brand my business when I do a mix of things?” These people wondered if they should separate each facet of […]

Have you heard the news?  Instagram is changing the way viewers experience updates.  Last week I read this article on TechCrunch about how Instagram will no longer display images in order of chronological order, but, instead, by way of an algorithm.  Basically, Instagram will function like Facebook. Your Instagram feed will show images it thinks […]

Did I ever tell you about the time when I fainted in a cemetery late one night? It was dark and stormy, and I slushed my way through the rain as it bounced off granite headstones. Myself and 30 other eighth graders visited Washington D.C. for a night tour of the city…I can’t remember who […]

Dear Jasmine, What do you do when your “friend” goes out of their way to completely copy your brand? Down to making the same exact things you use in your business. We live in a small town so it makes a big difference when someone completely copies you. She’s done it to others too. She’s […]

Dear Jasmine, What is a glimpse into your morning routine? I’m a bit disheveled and unorganized and I know that successful entrepreneurs have a daily routine that they follow that helps keep them on track. But I’m not sure where to start or how to structure my day. Do you mind sharing how you developed […]

When I first started my business, I couldn’t find a client who was interested in my services if my life depended on it. In fact, I tried giving my services away for free and still no one hired me. Now, THAT was a punch to the gut. Or so I thought. You see, I had […]

Their university was perched on a hill, with stunning views of the Pacific Ocean just off the coast of Malibu. Bright-eyed and wide-smiled, Renee walked into her Organizational Management on the first day of class and found a seat. Focused and determined, she somehow missed Kevin’s gaze…and continued missing it until they worked on a […]

They met on a soccer field in San Diego. Under the fluorescent lights and a dark sky, they played on a coed team and enjoyed a friendly relationship. Max noticed Ashley’s blue eyes and bright smile and knew she was different. He was intrigued and planned to get to know his teammate. Max arranged an […]

I love Instagram so much I can hardly picture my life before it (pun intended). What started as a personal endeavor morphed into a huge benefit for my business …and with hundreds of millions of users, this app has major impact on our culture. So how can we get more Instagram followers? Here are a […]

Last night I had a conversation with a sweet friend, X. We scheduled our day to ensure the time difference between California and Adelaide, Australia would be manageable for us both. As I prepared for bed, she prepared to start her morning, but not without a explaining her frustration. As we FaceTimed, X let out […]