Tech Outage On March 13th, 2019: How To Diversify Your Marketing Efforts

On March 13th, 2019 business owners everywhere were stressed, overwhelmed, and worried.

On that day Facebook and Instagram had a technical issues and did not allow users to post.

These platforms did not allow a single status update, story, or post. As the internet quickly turned to Mark Zuckerberg memes for solace, it also became a hot topic amongst Social Curators in our private Facebook group.

While it slowed my progress, I was not nearly as stressed out as everyone else. Why?

>>I am building my business on multiple platforms and I own my customer data.<<

Oh, friend, there are very few people who are bigger fans of Facebook and Instagram than yours truly. I love these platforms, I spend my days on them, and I teach people how to use them for their business.

However, you’ve ALSO probably heard me say to:

  • Build your newsletter list
  • Keep your website updated
  • Diversify your efforts in your business

Those, my friend, are precautionary measures for days like March 13th, 2019.

If you have hundreds of thousands of followers on Instagram, that’s awesome! I applaud you. But if you do not have a diversified approach on how you market your business, you were in big trouble that blacked-out Wednesday.

If Instagram and Facebook disappeared tomorrow, how would you reach those hundreds of thousands of potential clients?

The answer lies in diversifying your marketing efforts.

To diversify your efforts, my recommendation is to use the Easter Egg approach. Think about each marketing platform as a colored egg: you have a blog egg, Facebook and Instagram eggs, Twitter, YouTube, Pinterest eggs, and so on.

I don’t know about you, but I don’t want an Easter basket with one egg at the bottom. I want a big basket with a rainbow of different colored eggs!

You might be saying, “Jasmine, I don’t have time to create content for all of these different platforms!”

I’m not talking about reinventing the wheel, boo! Learn how to create one amazing piece of content, break it up into smaller pieces and put it on a lot of different platforms.

For example: When I create a video, I upload it to IGTV, Facebook, and YouTube. Then, we turn it into a blog post, take smaller sections of that post and use them for content on Instagram, Facebook, Twitter, and Pinterest.

*THAT is the Easter egg approach at it’s finest!*

In case tech fails again like it did on March 13th, 2019, do not be shackled to someone else’s platform. Use a diversified approach and say goodbye stress, hello poolside margaritas!