Tech Outage On March 13th, 2019: How To Diversify Your Marketing Efforts | Jasmine Star

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Tech Outage On March 13th, 2019: How To Diversify Your Marketing Efforts

March 25, 2019 - Business, Marketing

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On March 13th, 2019 business owners everywhere were stressed, overwhelmed, and worried.

On that day Facebook and Instagram had a technical issues and did not allow users to post.

These platforms did not allow a single status update, story, or post. As the internet quickly turned to Mark Zuckerberg memes for solace, it also became a hot topic amongst Social Curators in our private Facebook group.

While it slowed my progress, I was not nearly as stressed out as everyone else. Why?

>>I am building my business on multiple platforms and I own my customer data.<<

Oh, friend, there are very few people who are bigger fans of Facebook and Instagram than yours truly. I love these platforms, I spend my days on them, and I teach people how to use them for their business.

However, you’ve ALSO probably heard me say to:

  • Build your newsletter list
  • Keep your website updated
  • Diversify your efforts in your business

Those, my friend, are precautionary measures for days like March 13th, 2019.

If you have hundreds of thousands of followers on Instagram, that’s awesome! I applaud you. But if you do not have a diversified approach on how you market your business, you were in big trouble that blacked-out Wednesday.

If Instagram and Facebook disappeared tomorrow, how would you reach those hundreds of thousands of potential clients?

The answer lies in diversifying your marketing efforts.

To diversify your efforts, my recommendation is to use the Easter Egg approach. Think about each marketing platform as a colored egg: you have a blog egg, Facebook and Instagram eggs, Twitter, YouTube, Pinterest eggs, and so on.

I don’t know about you, but I don’t want an Easter basket with one egg at the bottom. I want a big basket with a rainbow of different colored eggs!

You might be saying, “Jasmine, I don’t have time to create content for all of these different platforms!”

I’m not talking about reinventing the wheel, boo! Learn how to create one amazing piece of content, break it up into smaller pieces and put it on a lot of different platforms.

For example: When I create a video, I upload it to IGTV, Facebook, and YouTube. Then, we turn it into a blog post, take smaller sections of that post and use them for content on Instagram, Facebook, Twitter, and Pinterest.

*THAT is the Easter egg approach at it’s finest!*

In case tech fails again like it did on March 13th, 2019, do not be shackled to someone else’s platform. Use a diversified approach and say goodbye stress, hello poolside margaritas!

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Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...