Do you want more eyes on your business? Yes or yes?
For years now, I have made the commitment to post one to three blogs on my website each week for this very reason.
- Is it sometimes hard?
- Do I run out of things to talk about?
- Am I sometimes at a loss for words?
OH, HECK YES! *Believe it or not, even jabber jaws like me run out of things to talk about!*
There may be some difficult patches, but I understand the value that consistently blogging adds to my business.
Creating content has changed the way my business has grown, and I’ve attributed it to simply showing up every week and writing things that will help my business get discovered.
>>Writing your thoughts and ideas into blog form creates searchable content that improves your search engine optimization (SEO), which helps get your business SEEN.<<
When I am struggling for new ideas, I ask myself this list of questions to help me create content that attracts more customers:
Can I create a step-by-step or how-to blog post to simplify a complex question?
Tutorial posts are VERY popular due to the value that they provide, and they’re also a proven method to build trust with prospective customers.
What are my ideal client’s commonly asked questions related to my business?
Rather than individually answering questions people ask, streamline the process and create a detailed piece of content that answers these FAQs. This way, you have something helpful, searchable, and scalable to point people to rather than typing out multiple emails.
What is my ideal client searching for?
If you want your business to get discovered in an organic web search, you need to create searchable content. Focus on key words and phrases within your industry that people may search for and use them in your content.
What is a situation that empowered me to become the person I am today?
Sharing thoughts and experiences both personalizes your business and helps people get to know you as a person and an entrepreneur.
What is my specialty and how do I do it differently than others?
Uniqueness builds value and trust over time, which is especially important in a saturated market. Explaining what makes you unique offers a point of differentiation for your business among others, helping you stand out from the crowd.
What is something I wanted to know early in my business, but couldn’t find the answer?
This is a gold mine’s worth of content just waiting to surface! Taking the opportunity to educate people positions yourself as an authority, PLUS you’re basically winning the search lottery!
What am I complimented on the most and why is it important to me?
It’s important to highlight what others compliment you on because it helps potential customers determine if you will be a good fit for what they’re looking for.
So friend, whenever you’re looking for new content ideas to use for a blog post, I hope that these questions help you! *Don’t worry, you can use this same list to get ideas for articles, podcasts, social media posts, and MORE!*
Remember, the most valuable market you can invest in is yourself.
>>Show off your unique perspective and share what makes your business the perfect fit for current and prospective customers!<<