You did it! You created a coaching program or course curriculum, and you’re ready to release it to the world!
…or are you?
Sometimes before you release a new program publicly, it is better to test it first with a small group of people called beta testers.
A beta test is a sampling of people you can work with to:
- Develop your ideas
- Fine-tune your curriculum
- Get testimonials
>>Beta tests are valuable because even if people trust you online, until your ideas are within a framework or others have gone through it, you might have a hard time selling it.<<
Below are 3 commonly asked questions and my biggest pieces of advice when creating a beta test. But before we get started, let me remind you friend:
**YOU create yours the way you like it. There are no rules, boo!**
Should my beta test should be free?
I personally think that people show up differently when they pay for something. If you do not think you can get anyone to pay anything (even $10), you may consider offering it for free… (But remember: People who pay, pay attention!)
PAID Beta testers are great for 3 reasons. They:
- Have skin in the game
- Show up
- Do the work
How much should it cost?
To price your beta test, establish the minimum in which you would accept payment for your course. One day your product could be thousands of dollars, but what is the bare minimum you will offer it for testers?
For example, when I released my program Insta180, I only allowed 50 beta testers in for $47 in exchange for feedback and a testimonial. Years later, the program has had thousands of students for $197 each.
Where do you find beta testers?
I recommend finding beta testers wherever your ideal client is. That may be within your Instagram following or a Facebook group you belong to. Many Social Curator members have found engaged beta testers within our private Facebook group.
The important thing to remember when looking for beta testers is that they represent ALL types of people. This may mean people of various industries, race, gender, etc. depending on your course. This way, their testimonials will more likely resonate with many different types of people later on!
Well friends, I hope this helped you when developing your beta program. I wish you the best of luck as you fine-tune your course.
I’ll be cheering you on from the sidelines.
[Yes, throwin’ it back like your mom at middle school softball games!]