The Importance of a Bio Photo on a Website | Jasmine Star

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The Importance of a Bio Photo on a Website

November 4, 2013 - Business, Photography

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BUSINESS

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The past few weeks I’ve been researching wedding photographers. I’m hosting a photography workshop tomorrow and before I meet the attendees, I scour their websites and blogs to offer personal insight into my initial online experience with their businesses. I, of course, don’t tell the attendees I’m doing this…I want to see what prospective clients see if they’re checking out their work.

One of the most powerful elements to a website–in and out of photography–is a bio photo or headshot. I can’t express how essential it is. A good photo is a calling card, a relatively easy way to connect with prospective clients…and yet so many business owners fill this section of their websites with a landscape photo, a detail photo, or, worse, let it sit blank.

Studies have shown that humans create trust, firstly, on a visual level. We initially study a person’s eyes, then judge his/her overall demeanor. Because business is largely researched on the web, the best thing a business owner can do is create a peripheral layer of trust in a short amount of time. A photo does this in spades.

Here’s a collage of bio photos I pulled from talented wedding photographers who do a smashing job showing who they are in a single photograph…now tell me, can you not get a good sense of who they are? Starting at the upper left corner, to the right: Samm BlakeMichelle LangeGail WernerGladys JemAndria LindquistAnda MarieKatelyn JamesEmily ScottJill Thomas.

So what’s stopping you? Excuses can be made, but if you’re in search of connecting with clients and opening more the door for more leads, add a photo to your website…it’ll help more than you know.

Stay Fabulous,
j*

Update To Add
For those who asked why only female photographers are listed, I want to clarify I love men, too! I’ll be making an updated male collage so if you have a good photo, send it my way. I highlighted photographers I follow (most of them female) and girls I find kind and inspiring. To be fair, I’ll add guys soon! 😉

Alright…here’s the male photographer collage I promised…these gentlemen are great photographers, but even better people…and their bio photos showcase exactly who they are…from left to right: Brandon KiddTroy GroverSachin KhonaRyan GreenleafNate Perkes (his toe touch is better than mine) … Mark PotterGabriel RyanJohn CainCharlie Mai

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...