The Real Reason You Aren’t Turning Followers Into Customers

Recently, I was nervous about going live with Daymond John *yes, THAT Daymond John, from Shark Tank!* So an hour before, I decided to host a live Q+A with my community to calm my nerves.

The first question I received was a doozy: “I’m having a hard time turning followers into customers. What am I doing wrong?”

Now of course, I didn’t know who this person was. I hadn’t seen her business page or spoken to her about the details of her content or what she was selling.

But honestly Buttercup, I’ve coached enough business owners to make an educated guess of the real reason she isn’t turning followers into customers.

You see, many business owners see their knowledge as *precious.*

  • They’re afraid to show their audience the behind-the-scenes of their business out of fear that they will do it themselves.
  • They don’t want to share how they learned to hone their craft in case they take it upon themselves to learn it too.
  • They keep their knowledge to themselves, assuming that if they give away their advice for free that no one will pay them for their service.

But baby boo, they couldn’t be any more wrong.

>>Before anyone gives you their credit card, you have to give them so much more than they ever expected.<<

I go live 3 times every week, post 3 podcast episodes every week, post on Instagram and Facebook every day and in all of these ways, I give away everything I know for FREE.

As business owners, we have to give our followers the “goods” so they can get a taste of what we’re offering. Then *and only then* will they trust us enough to invest in our product or service.

If you’re reading this post and are wary about my advice, just try it.

>>There’s no harm in serving your audience really well for the next 3, 6, 9, or 12 months and seeing what happens to your business as a result.<<

I have had so many business owners challenge me, saying “Jasmine, if I give everything away for free, no one will pay me for it!”

But what happens is exactly the opposite. And now those business owners are thanking me for giving them the permission to serve their audience like no one else in their industry, and in turn for helping them turn followers into customers.

So here is your permission, friend: serve away, and see what happens.