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The Secret to Awesome Hashtags

October 17, 2020 - Business, Marketing

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Have you ever thought, “Hashtags don’t work for me… My engagement is still low. I must be using the wrong ones.”?

If so, I need you to understand one crucial secret to awesome hashtags…

>>Hashtags are for discoverability, NOT engagement.<<

For example, if you and I were sitting on a crowded bus, and someone walked in wearing a neon sign around his neck, we would easily discover him, right? The neon sign helped catch our attention.

Well friend, think of hashtags as neon signs.

*They’ll get you noticed on the crowded Instagram bus!*

But understand this: just because we discovered a post, doesn’t mean we’ll engage with it. 

>>Getting someone to like, comment, or share your post without knowing you takes a lot of work.<<

To continue our analogy, let’s say the person sitting on the crowded bus was wearing a neon sign (remember: the hashtag) that stated #NFLFOOTBALL.

You and I might both be interested in the sign, but if we start talking to him (the same way we’d read his Instagram post), he might say things I’m not interested in or don’t like. On the other hand, you might LOVE his insights and want to talk back to him.

Using this example, just because we both saw his neon sign, doesn’t mean that we’d both talk back to him (AKA engage).

You see, the secret to awesome hashtags is that there isn’t a secret.

>>The key is to use hashtags to get discovered, then create a post that’s interesting, exciting, educational, humorous, or helpful. That’s what will help get the engagement you want!<<

If you’re interested in crafting the perfect hashtag strategy but aren’t sure where to start, you need my Hashtag Strategy Guide! In it, you’ll learn the 4 types of hashtags you need to be using for your business, a space for you to brainstorm the right ones, and an additional video tutorial. Download the guide for FREE >>HERE!<<

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

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