Read the title one more time, boo.

>>THERE IS NO SUCH THING AS PERFECT TIMING.<<

Now remember it, because I learned this lesson the hard way. *Nobody’s perfect, right?*

Years ago, I was working on something that I thought was going to be the next best thing since sliced bread.

I had planned, plotted, and spent hours upon hours working on this project. It was legit.

When the time came to launch, I received SOOO many questions and suggestions that I ended up reframing the entire thing.

*Something that I thought was A+ level actually ended up needing some work.*

Notice that I didn’t say the word *failure*. I believe there is no such thing as failing.

What I do believe (and what I took away from this learning experience) is this:

>>Consistency wins the game, perfection does not.<<

I remained consistent. My first launch wasn’t perfect, no matter how long it took me to develop, but I refused to give up.

I remained persistent. I used the questions that people have asked and I stuck with the plan. All I had to do was alter the content.

And guess what, friend? It worked.

The second time around was a home run. The fact that I remained consistent so people could depend on me to create valuable content won the game.

I’ve said it before and I’ll say it again: trust is the digital currency on the web.

• The way you build trust is consistency.
• The way you build consistency is to have a plan.
• The way you build a plan is to have a vision.

Take the vision that you have, and build a foundation around it.

>>Get people through the doors, find out their questions and pressure points, and adjust accordingly.<<

Take it from me, and don’t wait to launch until you’re completely finished. It might feel counterproductive to sell something that’s incomplete, but I promise that it’s possible to adjust as you go.

Anything is possible, unless you tell yourself otherwise. Our brains are hard-wired to only map the things that we say.

• If we say we can’t, we don’t.
• If we say we won’t, we don’t.
• If we say it’s possible, then the options are limitless.

If you’re waiting for the perfect timing, STOP. It doesn’t exist.

Do it NOW, and build that plane on the way down, boo boo.

https://www.instagram.com/tv/B5JIOh0jQqa/