Boo boo, can I fill you in on a secret that you might already know?
>>Stories are the fastest growing feature on Instagram.<<
*I know, I know, it’s not really a secret, but I just HAD to share it with you!*
I personally believe that Stories are currently the most powerful feature on Instagram.
Why do I believe this?
Well, the proof is in the pudding. And in this case, the proof is in my own experience of posting on Stories!
>>Instagram Stories enhance business visibility and personal relatability, which are both critical aspects of being a successful entrepreneur.<<
Stories are another great way to get followers to know, like, and trust you.
Now Buttercup, I’m not suggesting that you need to stop focusing on your IG feed and only put time and energy into posting to Stories everyday. No, no, no.
In order to succeed, you’ll need to implement BOTH into your social media plan. And because I’m in the business of helping you reach that success, I wanted to share with you some actionable steps that you can take to show up daily on Stories to drive new followers and customers.
Here are my top four Instagram Story topics that have made an impact on my ‘gram game:
Sometimes it’s nice to have a little reminder that we’re all human, right?
People want to know who they’re investing their time, energy, and money into, and showing the “real you” is a powerful way to do just that.
Remind people that what they see on your feed might be beautiful, but you’re still a real person doing everyday things behind-the-scenes.
Interaction is key to getting new followers on Instagram. You can do so by incorporating engagement tools on your Stories (i.e. polls, questions, sliders).
These tools make people feel like they have a voice in your life and that you care about their opinions.
Interaction leads to more interaction.
This means that when the Instagram algorithm notices interaction by certain followers on your Stories, your posts and Stories are going to be shown to more people.
Similarly to going behind-the-scenes in your business, showing aspects of your daily life helps with the relatability factor.
When you show more of your life outside of your business, it makes a customer more inclined to support you…even if what you’re showing doesn’t directly relate to your business.
Allow people to get to know you better by showing them who you are…whether that’s revealing your home decor style, sharing your go-to order at your favorite coffee shop, or talking about the best local boutique where you just bought some killer wedges.
Boo, it is 100% acceptable to brag yourself up a bit if it’s all in the name of helping other people!
Showing how you’ve been able to help others will immediately get people interested in what you have to offer.
FOMO (“fear of missing out”) is on your side with this one! When people hear about all of the happy customers you have while they’re searching for a solution that you offer, testimonials will do the work for you in gaining even more customers.
Friend, I’m all about working smarter, not harder. These four topics have made it EASY to show up on Stories, which has led to an increase in followers and customers.
>>Bottom line: showing up on Stories will up your game on the ‘gram.<<
I believe that you’re fully capable of going out and conquering the Instagram Story world, but if you’re still looking for a bit more support, I’ve got just the thing for you!
Like I said before, I’m all about setting you up for success, and sometimes all you need is a simple prompt to give you a plethora of ideas!
Click >>HERE!<< to download my FREE Instagram Story Checklist to make sure you’re getting discovered on Instagram. With this resource, you’ll be upping your ‘gram game in a flash!