Use This Proven Caption Formula To Drive Engagement On Instagram | Jasmine Star

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Use This Proven Caption Formula To Drive Engagement On Instagram

June 12, 2019 - Business, Marketing

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You typed furiously for 25 minutes, crafting the perfectly worded caption.

  • Add a couple emojis…
  • Throw in a few hashtags…
  • Pair it with that picture you took in San Francisco…
  • Reread it one last time…

*Oh, THIS is going to be good.* POST.

Now we wait.

And wait…

…and wait.

Nothing. Just 1, 2, maybe 3 likes.

>>No one is commenting about your brilliant, poetic genius. You slaved over this caption, and now you hear *crickets*?!<<

If this sounds familiar, you are not alone my friend. There are so many people who feel this way!

It took me years to discover the psychology of how to create captions for people to show up that I teach in Social Curator.

Today, I’m going to teach you my proven caption formula to drive engagement on Instagram.

1. Hook

This is an enticing one-liner to draw someone in right from the beginning and make them click “read more.”

2. Body

Next, include 2-3 pieces of advice, inspiration, or education that would be valuable to your dream customer.

3. Call to Action:

Here is the most important part of the formula that *everyone* forgets. At the end, invite your audience to sign up for something, tag a friend, double tap, list their favorite donut, etc.

Friend, if you don’t invite people to engage, they won’t.

Think about how many people create captions that are simply statements:

  • Loving this summer weather!
  • At the coffee shop today, I can’t wait for you to see what I’m working on!
  • Hanging in Lake Tahoe this weekend, I love my family!

And then they wonder why people are not commenting.

>>Those captions are nice… but what would someone say to a statement like that?<<

You need to ask your followers to take action, and they will.

Now, you might be saying: “Jasmine, I ask my followers to leave a comment and they STILL don’t.”

Then I say to you, buttercup: SHOW them what you want.

If you want a comment, go leave 10 comments.

>>Demonstrate for your followers the quality and length of comments you want by leaving thoughtful ones on their profile first.<<

*Your tribe will reciprocate once they are shown what to do.*

That, my friend, is how to drive engagement on Instagram with a proven caption formula and a dedication to building relationships on the internet.

Catch you on the ‘gram, boo boo!

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

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