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Using Instagram to Grow a Service-Based Business

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Social media is an odd thing.  It's connects users worldwide, it transcends barriers, and it serves as a personal platform to share more about who you are.

But–on the flip side–it has the ability to distance people from each other based on sheer perception.

I hate to admit it, but I still get intimidated connecting with people on social media.  Here's a short list of my thoughts:

  • Why would he respond to me?
  • What if she thinks I'm wasting her time?
  • Is this a dumb question?

 

But the crazy thing is that when I reach out to others Instagram, they generally respond.  And it makes me giddy.

[WHY??]

When someone responds on to a comment, tag, or direct message on Instagram, it makes them real.  It personalizes a digital experience and creates connection simply by responding.

EVERY response is really code for, I see you, and I care.

This is a game-changer for business owners.  When you can connect–personally–with prospective customers, you build trust.  And when someone trusts you, they are more likely to buy from you.

This behavior harkens to a long-ago sales approaches.  Oh, ya know, WHEN PEOPLE USED TO TALK FACE TO FACE.  😉

Social platforms, like Instagram, are empowering business owners to connect with prospective customers and offer value, build trust, and personalize their offerings.

I had the chance to connect with Jade Alectra to show how she's using Instagram to grow her service-based business around the world.




Jade and I met simply because we connected on Instagram.  I sent her a direct message, and she responded.

What's resulted from Jade's simple exchange was my metamorphosis from passive Instagram follower, to ardent supporter, to customer.

And that's precisely how it's supposed to work.  Leveraging social media to create conversations with customers is the key to growing a profitable business online.

I wish you all the best as you do the same.

Oh, and if we aren't friends yet, let's connect on Instagram: @JasmineStar

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

Free Productivity
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Free Instagram
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How To Get Organized And Create
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5 Ways To Easily Get Authentic
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5 Photos For You To Use On
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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...