I hate saying it, but I see business owners using low-quality, cheesy, repetitive photos in their marketing endeavors. I'm sure entrepreneurs want to use amazing photos for their business, but the don’t really want to pay for it. I might be biased since I’m a photographer, but photos are a vital component to branding your online visual identity. It’s easy for business owners to simply use stock or royalty free photos, but having a photo shoot entirely for your business is far more beneficial.
But before we get there, here’s a brief explanation of the differences between stock and royalty free photos, so you know how to use them if that’s your only option.
The downside to stock and royalty free photos is they can be used by other businesses. That means that there’s a chance your competitor can use the same photo you are…and that may look tacky!
This is why I'm a HUGE proponent of hiring a photographer to shoot custom photos for your business. And I believe there's a photographer for every budget.
If you are hiring a photographer to shoot images for your business, here are a few tips to ensure you’re the same page and the shoot is everything you want. When you email the photographer, be sure to:
When it comes to visual brand identity, I feel pretty strongly about having a cache of images that represent your business in a way that is totally yours. I can't wait to see how you create a photo shoot for your business that helps take it to the next level!
Life is about to get a whole lot easier.
Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye.
[With cherry flavored chapstick.]
Oh, friend, it's time to start growing your business on Instagram.
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.
It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.
You're busy, pulled in lots of directions, and trying to run a business.
In addition to all this, you know you should be posting on social media, so how do you balance it all?
I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!
How To Get Organized And Create
A Productive Work Schedule
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Engagement On Instagram
5 Photos For You To Use On
Social Media
Oh, friend, it's time to start growing your business on Instagram.
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.
It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.
You're busy, pulled in lots of directions, and trying to run a business.
In addition to all this, you know you should be posting on social media, so how do you balance it all?
I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!
I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.
If you need me, just follow the trail of empty La Croix cans around my house.
"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...
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