What Does Your Audience Want To See On Video? - Jasmine Star

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What Does Your Audience Want To See On Video?

August 8, 2019 - Business, Marketing

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If you have followed me for awhile, you know I am obsessed with using video to market my business.

*And if you haven’t been here for awhile, good to see you homie!*

I use all different kinds of videos for my business—IGTV, Facebook Live, Instagram Live, YouTube, Instagram Stories, and Facebook videos.

If it exists, I’m doing it! Why?

>>I am dedicated to diversifying my marketing efforts to reach as many of my potential customers as I can.<<

The truth is, everyone has their preferred way of consuming content, and I believe I am doing a disservice if I do not give my audience content in all different ways.

Now, you might be asking, “Jasmine, I want to create videos but how do I know what people want to see?”

I gotchu boo! Let’s talk about 3 ways you can find video ideas.

1. Frequently Asked Questions: What are people (AKA your customers and followers) asking you a lot? Those FAQ’s are great video topics. If you do not have any customers yet, that’s okay boo boo! Look at YouTube channels of other people in your industry that are much more advanced, and read the comments of their posts and see what questions they are asking. These people are probably your ideal client too!

2. What You Wish You Knew: When you first started, what were the questions you had? The longer you’re in your industry the more elevated your education comes. You have to remember your customers don’t know as much as you do, so by asking yourself what you wish you knew “back then” actually puts you in the shoes of your future customer.

3. Amazon Reviews: Did you know you can find the best ideas for content when you search on Amazon for a book that is related to the product you’re selling? Read 3 star reviews of people who have an opinion that will comment on what they wished was in the book. Or they’ll say they love that section about X, maybe you can make a video on that!

>>Friend, your objective as strong entrepreneur and visionary should be creating content for a small group of people that turns them from a passive follower to a raving fan.<<

  • Go live on Instagram.
  • Create YouTube videos.
  • Test out IGTV.
  • Go live on Facebook.
  • Show up on Instagram stories.

Invite people into your world by creating content that they want to see by answering frequently asked questions and telling them what you wish you knew when you first started out. And if you’re stuck, head on over to the Amazon reviews of similar products to yours and get ideas there!

The most important thing you can do is show. up. I can’t wait to watch your videos and smash the like button to show my support!

xo,

j*

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

"Margaritas make me sound smarter, dance better, sound amazing, and look like Shakira...