Y’all, I’m drinking the Kool-Aid.
No, not THAT Kool-Aid… Although I do love me some punch on a hot day in Cali!
I’m talking about the Instagram Kool-Aid.
>>I believe Instagram is the best way for business owners to reach their customers today.<<
And I know I’m not the only one who believes this!
Millions of business owners are posting every. single. day. on Instagram to connect with their followers and find their dream customers.
And I bet you are, too.
But if you’re like me, you may have wondered: **What is the BEST time of day to post on Instagram?**
After all, a post is only effective when people SEE it, right? And if we’re posting into oblivion when our audience isn’t online, marketing on Instagram may not be the best way to reach them.
>>Friend, I’m not going to waste any time in dealin’ it to you straight: What time you should post on Instagram completely depends on your audience.<<
But before you hop off this post thinking you’re not going to get ANYthing tactical, let me tell you how to find out when the best time of day for YOU to post on Instagram.
The best way to find out when your audience is online is to TEST.
Take 5 days to test different times of the day, and keep track of the engagement you receive in correlation to the time you’ve posted.
For me, I’ve tested my engagement levels and have found that my audience is on Instagram pretty consistently between 9AM and 6PM.
Others may test and see spikes. For example, if your audience is mainly moms, you may see spikes in your engagement after they have gotten their kids to school, on their lunch break, and again after the kids have gone to bed.
We are all selling different things to different people which means our customers are scrolling on social at different times during the day.
You might be saying, “I know my audience is on at 3PM.”
I love the confidence boo boo, but have you TESTED it?
What if you posted at 3PM today, but tomorrow you change it up a little and post at 12PM? Then the next day, at 8AM and after that, 8PM?
>>I suggest testing your posting times because what got you HERE won’t get you THERE, my friend.<<
What got you to 100 followers won’t get you to 1,000.
If after you test it out, you find out that you were right all along, I will clap. that. up.
Because that means you now KNOW when you should be posting, rather than guessing.
And when we know for sure the best time of day to post on Instagram, we will build our businesses to even greater heights than ever before.
Now… Is anyone in the mood for Kool-Aid?