What Is Your Unique Value Proposition?

Last Spring, I was interviewed on the Dropping Bombs podcast with The Real Brad Lea and when he asked what I do, I said, “My full-time business is being a creative hustler.”

I was thinking about this recently… this idea of defining our “role” and giving ourselves a “title” and wrapping our identity in that.

>>Over the last decade, I have gone from one of the top photographers in the world to the CEO of a start-up, and have now turned into a speaker, podcaster, and visionary for a business that is far bigger than myself.<<

Do I have a “title” in that? No.

Creative hustler is a pretty great way of putting it, actually!

As entrepreneurs, it’s our job to create different iterations of our business that keep us inspired but that also give us the ability to impact lives.

When I left the wedding photography industry to pursue a greater passion, I hesitated because my career felt safe…

But I left because I knew that if I continued to do the same thing again and again, I would run the risk of it becoming rote.

I’ve learned that the best things in life are not found by following a routine.

>>If you are blessed to find a passion, help people, and use your gifts along the way like I am, don’t worry about your “title” but rather your value proposition.<< 

The most valuable thing we can do as business owners is understand our value proposition and position our products/services as the only option for the best solution.

  • What makes you different?
  • How do you serve others?
  • What gifts do you have?

Our value proposition is what makes us different and helps us separate ourselves from the competition, and–mostly–understand the best way to serve our clients.

If you’d like to see a sneak peak at my interview with The Real Brad Lea, watch the video below and comment your answer: What do you think makes your business different than the rest?