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What to Post on Social Media When Just Starting Out

November 13, 2020 - Business, Marketing

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If your business is in the infant stages or you’re a social media newbie and not sure what to post about…listen up, my friend!

This blog post has everything you need to show up on social media when just starting out…from a punch-in-the-gut reality check to a proven method for developing a social media strategy.

First things first, let me deal it to you straight, friend:

>>Your first social media posts don’t matter.<<

*Hang with me, I’ll explain!*

Chances are, if you’re starting a new social media account, the only people that are going to follow you are your closest friends and family, right? (And thanks to our frenemy the algorithm, they might not be able to see your content at first anyway!)

So yes, the first social media posts don’t matter. Release yourself of that expectation from the get-go!

Now here’s the good news:

>>Just because your initial social media posts don’t matter doesn’t mean that what you’re doing NOW doesn’t matter!<<

What matters is setting the foundation and developing a strategy for your social media platform moving forward as you acquire more and more followers.

Speaking of strategy, let’s dive into a method that we teach on the inside of Social Curator that’s proven to drive engagement and increase followers!

If you’re just starting out or stuck in analysis paralysis, here are seven categories you can use when creating social media content so your followers will know what to expect on your page:

1. Behind the Scenes

Your followers want to see how you make your business work, and there’s no better way than to show them your day-to-day life!

2. My Why

“People don’t buy what you do. They buy why you do it.” 

These words from Simon Sinek are soooo true. People (especially millennials) want to know the purpose behind your business, so it’s important to share it!

3. Personal Insights 

Giving an inside look about who you are as a person, like how you spend your weekends and holidays or where you volunteer, can help personalize the conversations you have on social media.

4. Encouragement

It’s been proven that quotes and inspirational messages perform well on social media. Use that to your advantage, while also brightening someone’s day!

5. About Me

This category covers all aspects of you as a business owner, like the decisions you make, what you’re working on, and the bigger picture of what you do.

6. Benefits

Sharing the benefits of your business (results, feelings, etc.) is a great way to talk about your business without sounding “sales-y.”

7. Showcase Product/Service

Last, but certainly not least, sharing information about the product(s) or service(s) you provide gives you the ability to show what you do without selling. 

There you have it, friend: seven categories to help you get started posting on social media. Feel free to add 2-5 more categories of your choosing so your audience can see every angle of you and your business!

The best news is that once you build out these categories, you can continue using them forever! 

Get a glimpse at how you can incorporate these categories onto your social media platforms by checking out a sneak peek of the Social Curator experience.

Inside this FREE Issue, you’ll have access to Instagram Story templates, customizable captions, lifestyle photos, and a marketing action plan to ensure you’ve got all the tools you need to strategically market your business on social media.

Click >>HERE<< to get access to a sneak peek of the Social Curator experience.

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FREE PRODUCTIVITY PLANNER

Life is about to get a whole lot easier.  

Desperate for change, I created a Productivity Planner to help streamline my workflow and I kissed stress goodbye. 

[With cherry flavored chapstick.]  

FREE INSTAGRAM GUIDE

Oh, friend, it's time to start growing your business on Instagram.
  
Sign up to receive a free Instagram marketing guide, helpful tips, and free stock photos you can use for your business.  

It’s basically an Instanote sent to your inbox to help push you toward your social goals and help grow your following.

FREE STOCK PHOTOS

You're busy, pulled in lots of directions, and trying to run a business. 

In addition to all this, you know you should be posting on social media, so how do you balance it all? 

I'm dedicated to your success, so download five free stock photos to use online...I hope this empowers you to attract dream customers along the way!

I wouldn’t say we were business nerds but my husband just sent me a Slack message asking me to call him.

If you need me, just follow the trail of empty La Croix cans around my house.

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